Tech

Among the many ways generative AI and its machine learning ancestors are helping media agencies do their jobs more efficiently, campaign optimization seems to be catching on in a bigger way. Essentially, more and more media agencies have boosted and sped up their AI abilities to apply marketing mix modeling to media campaigns — and …

Indie agencies focus on optimizing media and creative using AI to pick up more clients Read More »

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos …

Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators Read More »

Free online returns — once a standard perk of e-commerce — are becoming the latest casualty of President Donald Trump’s tariffs. After years of footing the bill for free returns, more retailers are raising the bar for customers who want to ship back unwanted goods. Some brands are even eliminating the perk altogether as they …

‘We were getting crushed’: Brands cut back on free online returns to offset tariff costs Read More »

Brands and media agencies rely on Google’s Ad Exchange (AdX) unit to buy programmatic ads from a wide range of publishers. But they’ve never had much luck negotiating the rates on that ad inventory. Given AdX’s dominant position in the marketplace, they might as well have been talking to a brick wall.  Earlier this year, …

Google’s AdX unit has begun striking deals with media agencies Read More »

Duffy also cites “maybe others” getting involved. This refers to a third option. In recent weeks, officials from traditional space companies have been telling Duffy and the chief of staff at the Department of Transportation, Pete Meachum, that they can build an Apollo Lunar Module–like lander within 30 months. Amit Kshatriya, NASA’s associate administrator, favors this …

NASA’s Boss Just Shook Up the Agency’s Plans to Land on the Moon Read More »

The proliferation of difficult-to-treat bacterial diseases represents a growing threat, according to the World Health Organization’s (WHO) Global Antibiotic Resistance Surveillance Report. The report reveals that, between 2018 and 2023, antibiotic resistance increased by more than 40 percent in monitored pathogen-drug combinations, with an average annual increase of 5-15 percent. According to data reported by …

Resistant Bacteria Are Advancing Faster Than Antibiotics Read More »

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. Often written about and reviewed on WIRED, OnePlus is a favorite device maker among Android enthusiasts who want the kind of clean design you get with an …

OnePlus Promo Code: $100 Off | October 2025 | WIRED Read More »

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. Lenovo is currently the biggest PC and laptop company in the world, and they just so happen to make some of our favorite laptops and PC peripherals. …

Lenovo Coupon Codes and Deals: $5,000 Off Read More »

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. LG makes some of the best TVs you can buy. Its OLED TVs in particular are perennial favorites at WIRED, with C-series models like the C4 (9/10, …

20% Off LG Promo Code & Coupons | October 2025 Read More »

Owners of Eight Sleep smart beds got anything but a good night’s sleep Monday, as the beds began heating up uncontrollably while also getting frozen in position due to Amazon’s worldwide server outage.  Eight Sleep CEO Matteo Franceschetti took to X to apologize for the malfunctioning “Pod” smart beds, which cost $2,600 and up, and …

These smart beds began roasting their owners during AWS outage Read More »