By Digiday Editors • March 13, 2025 • Ivy Liu Today, Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered “agentic advertising platform” and a host of partnership announcements. Scope3 CEO Brian O’Kelley — widely regarded as a godfather in the space — and partners hope the initiative will …
Scope3 has unveiled a new adtech platform that aims to tap a trifecta of hyped ad tech topics: AI agents, curation and brand safety. The Agentic Media platform, announced today, leverage large language models and other agentic AI capacities to help improve programmatic advertising and brand safety while also creating a more transparent supply chain. …
By Michael Bürgi • March 13, 2025 • Ivy Liu Perhaps sensing the opportunity that’s being created by agency holding companies getting bigger and broader — and leaving mid-sized marketers to feel like they’re being overlooked — another independent agency group is launching a new media agency extension. BarkleyOKRP, which has long handled some of …
BarkleyOKRP launches new standalone media agency MissionOne Media to ‘scale with soul’ Read More »
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series → Brynn Brewer got in line around 9:30 a.m. last Saturday morning behind dozens of others — some of whom got there as early as 6 a.m. to be near the front of the …
How marketers at FX, Paramount and Criterion feel about experiential at SXSW Read More »
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. In a nutshell: The FTC wants a judge to delay the agency’s trial against Amazon over allegations it used deceptive marketing practices for its Prime subscription program. The reason for the request is that Elon Musk and the Trump administration’s layoffs …
FTC seeks delay in Amazon Prime lawsuit, blames Musk’s federal layoffs Read More »
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. Something to look forward to: Intel’s years-long struggle to stay competitive in the semiconductor market worsened last year as the company lost billions, forcing out CEO Pat Gelsinger. While the strategic direction of his successor remains unclear, early statements suggest that …
Chip industry veteran Lip-Bu Tan is Intel’s new CEO Read More »
Firefox’s has been reimagined in 2025 to be fast, modern and inviting the first time you run it and every day after. We’ve always had your back on privacy, and still do. We think the browser should be a piece of software you can rely on to have your back, pleasant to look at and …
PSA: Firefox urges users to update now to prevent add-on issues Read More »
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. A hot potato: Meta is embroiled in a groundbreaking AI lawsuit that could change how courts view copyright law. The case seems open-and-shut from the plaintiffs’ view. However, if a judge sees otherwise, it could set a monumental precedent allowing corporations …
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. WTF?! If you’ve updated to a specific Windows 11 preview build, you might want to keep an eye on your printer. Microsoft has acknowledged a strange bug that can cause USB printers to unexpectedly come to life and begin printing random …
Windows 11 beta update is making some printers spit out gibberish Read More »
Battered by a botched update to its flagship app last year that left its users howling for blood, Sonos badly needed a win for 2025—a new product that would finally turn the page. The solution? A $400 streaming video player, if the rumors were true. Pretty much every observer, myself included, thought that was a …
Sonos has reportedly dropped one of its worst ideas Read More »