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Media Buying Briefing: Overheard at Digiday’s Media Buying Summit

This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → It always helps to know you’re not alone in the challenges that you face — professionally, personally or otherwise.  Which is why, at Digiday’s numerous summits over the course of the year, our Town Halls are immensely …

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Why Substack offers creators money to transfer their audience to its platform

As major platforms tighten their grip on attention within their walled gardens, leaving individual creators out in the cold, Substack is taking the opposite approach. According to one of its co-founders, the platform isn’t just invested in keeping creators on its turf — it’s rooting for their success beyond it. “We’re trying to build a …

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How publishers are now approaching curation with a calculated embrace

By now, publishers’ skepticism toward curation is less a hot take, more a hard truth. The same old story of middlemen, murky margins and the nagging sense that someone else is getting rich off their inventory. But justified cynicism doesn’t pay the bills. So rather than rehash familiar frustrations, what follows is about something more …

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New Andor season 2 trailer has got Star Wars fans asking the same question – and it includes an ominous call back to Rogue One’s official teaser

Wait, that’s not who I think it is, is it? (Image credit: Lucasfilm/Disney+) Lucasfilm has released the final trailer for Andor season 2 Star Wars fans think it teases a possible appearance from Darth Vader The teaser also includes a reference to Rogue One‘s official trailer There’s less than four weeks to go until Andor …

New Andor season 2 trailer has got Star Wars fans asking the same question – and it includes an ominous call back to Rogue One’s official teaser Read More »

23andMe is bankrupt and about to sell your DNA, here’s how to stop that from happening

(Image credit: Nevodka / Shutterstock) 23andMe has filed for bankruptcy It means the company and all of its data is up for sale Unfortunately, that could include your personal information and your DNA, but there’s action you can take right now 23andMe – which oversaw a viral surge in DNA testing a couple of years …

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Medusa ransomware is able to disable anti-malware tools, so be on your guard

(Image credit: Shutterstock.com) (Image credit: Future) Researchers spot Medusa ransomware operators deploying smuol.sys This driver mimics a legitimate CrowdStrike Falcon driver Medusa is actively targeting critical infrastructure organizations Operators of the Medusa ransomware are engaging in old-fashioned bring-your-own-vulnerable-driver (BYOD) attacks, bypassing endpoint protection, detection and response (EDR) tools while installing the encryptor. Cybersecurity researchers Elastic …

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How CISOs can meet the demands of new privacy regulations

On the list of high-priority concerns for chief information security officers (CISOs) these days, privacy is occupying an increasingly prominent position. Privacy has always been important for businesses and other organizations handling sensitive customer and stakeholder information, but recent changes in privacy regulations are putting greater responsibility on CISOs, who are required to perform thorough …

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Key trusted Microsoft platform exploited to enable malware, experts warn

Trusted Signing, a Microsoft certificate-signing service, is being abused by criminals, researchers are saying The criminals are signing malware with short-lived, three-day certificates Microsoft is actively monitoring for certificate abuse Cybersecurity experts have warned Trusted Signing, Microsoft’s code-signing platform, is being abused to grant malware certificates and help it bypass endpoint protection and antivirus programs. …

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