By Krystal Scanlon • April 11, 2025 • Ivy Liu President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the year ahead. The full impact remains to be seen — especially since he delayed most tariffs for another 90 days — but early projections point to …
The cost of tariffs visualized: What 5 charts say about the future of ad spend Read More »
Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and creators, while constant tweaks to their algorithms can dramatically impact reach and engagement. These challenges make it increasingly difficult for creators to monetize their content, particularly those who rely on sharing affiliate links. …
How creators use automation tools to deliver authentic, monetizable content Read More »
BeReal is betting that everyone else’s uncertainty is its moment. Despite starting out as an anti-ad platform, the social app is kicking off its U.S. ads business today, at what might seem like the worst possible time to ask marketers for money — when budgets are tight and patience is tighter. But according to BeReal’s …
BeReal launches its ad business in the U.S. just as others pull back Read More »
By Michael Bürgi • April 10, 2025 • Ivy Liu Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems to still be in saving time and money for creative output and execution. The latest example, Digiday has learned, comes from Brandtech Group’s …
Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments. Yahoo officially turned 30 last month, and in its trailblazing pomp of the 1990s and early 2000s, it was known as “the gateway to the internet.” However, in recent years, its various owners …
Potential buyers are probing Yahoo’s ad tech assets Read More »
For a while, it looked like President Donald Trump was going to have Big Tech’s back. Now, the tech industry is collateral damage in his global trade war. On Thursday, European Commission President Ursula von der Leyen floated the idea of placing “a levy on the advertising revenues of digital services” if tariff negotiations with …
Big Tech cozied up to Trump — it’s not getting much in return Read More »
Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Netflix is starting to test search that’s powered by OpenAI, according to Bloomberg. The new search engine will let users “look for shows using far more specific terms, including the subscriber’s mood, …
Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Baldur’s Gate 3’s Patch 8, which brings changes like 12 new subclasses, crossplay, and a photo mode, launches on April 15th, developer Larian Studios announced on Friday. The patch, set to be …
Baldur’s Gate 3 is getting 12 new subclasses next week Read More »
Tina Nguyen is a senior reporter for The Verge, covering the Trump administration, Elon Musk’s takeover of the federal government, and the tech industry’s embrace of the MAGA movement. A new report from ProPublica published Thursday showed how the Louisiana government is using TIGER (Targeted Interventions to Greater Enhance Re-entry), a computer program developed by …
This algorithm wasn’t supposed to keep people in jail, but it does in Louisiana Read More »
Umar Shakir is a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. He spent over 15 years in IT support before joining The Verge. YouTube is giving creators a new AI tool that can generate instrumental tracks to use in videos for free without worrying about copyright claims, …
YouTube’s new AI tool generates free background music for videos Read More »