This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have …
For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had everything but the need. Apple’s quiet rebrand of its search ads business to the more assertive “Apple Ads” may seem like a modest semantic …
When it comes to ads, Apple isn’t playing coy anymore Read More »
By Tony Case • April 18, 2025 • This story was first published by Digiday sibling WorkLife After scooping up a shelfful of journalistic honors at Zalando’s online fashion and lifestyle publication Highsnobiety (four National Magazine Awards, anyone?), Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief …
How kid-rearing tips are helping Willa Bennett reignite legacy media brands Read More »
Tasked with steering their brands down a winding and slippery road, automotive marketers are prioritizing flexibility and speed. To capture consumers buying cars ahead of an anticipated price hit from tariffs, Hyundai has launched a campaign pledging to hold sticker prices steady until June. The campaign was assembled just a week before its April 11 …
This year my laptop turns six–a relatively young age in the grand scheme of things. Sure, it’s gotten slower and the battery life has taken a hit, but since I don’t use it for advanced video editing or gaming, it’s no problem. For lighter workloads like web surfing and emailing, it gets the job done …
I want to upgrade my laptop to Windows 11. Microsoft won’t let me Read More »
A few days ago, on April 14, the infamous internet forum known as 4chan.org was subjected to a major hacking attack, which took down the site and made it inaccessible. As of this writing, the site remains down. 4chan has been embroiled in a long series of controversies since its launch in 2003. As an …
Infamous site 4chan taken down by a hacker from rival community Read More »
Image: Koei Tecmo Ninja Gaiden is a name that goes back a long, long way in gaming. Though most people might know series protagonist Ryu from the 3D games that started on the Xbox (or his side-hustle as a fighter and male model in the Dead or Alive series), the new Ninja Gaiden: Ragebound harkens …
I can’t wait to butt-stomp demons on a motorcycle in ‘Ninja Gaiden: Ragebound’ Read More »
This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battle with the Justice Department. Judge Leonie Brinkema partially sided with DOJ lawyers ruling Google guilty of violating U.S. …
Judge rules against Google in ad tech antitrust case Read More »
This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy regulations, advancing targeting capabilities and embracing new opportunities for data collaboration. As digital advertising navigates the loss of third-party data signals, the tools and tactics for targeting, measurement and privacy compliance are …
The Chinese e-commerce juggernaut has been one of the most aggressive spenders in digital advertising, blitzing Facebook and Instagram with a volume and velocity of ads few could match. But that spending spree is now showing signs of strain – thanks to a familiar force: President Donald Trump. The president’s renewed push for steep tariffs …
Temu’s tariff-induced ad retreat opens a window for retail rivals Read More »