As talk of recession looms, smaller brands bet on the value of retail media — here’s why
By Kimeko McCoy • April 28, 2025 • President Donald Trump’s tariffs have advertisers on edge, and many are hesitant to shell out on long-term spend commitments, like the ones found in retail media’s joint business plans. Small businesses, however, are keeping their foot on the gas, increasingly turning to retail media networks in a …
As talk of recession looms, smaller brands bet on the value of retail media — here’s why Read More »