While it once scoffed at the possibility of offering an ad-supported tier, Netflix has since embraced the idea, with millions of users snapping up its “Standard with Ads” plan, garnering plenty of interest from Madison Avenue along the way. Since its arrival more than two years ago, Netflix has added a variety of features to …
Is Netflix’s cheaper ad plan worth it? We break it down Read More »
“Elon thinks we can do the job with cheaper and simpler satellites, sooner,” a source told Reuters at the time of Badyal’s dismissal. Earlier in 2018, SpaceX launched a pair of prototype cube-shaped Internet satellites for demonstrations in orbit. Then, less than a year after firing Badyal, Musk’s company launched the first full stack of …
We finally know a little more about Amazon’s super-secret satellites Read More »
In the call, Grade noted that only a small fraction of Baxter’s total sales are in China. But, “given the magnitude of the tariffs that have been enacted between the two countries, these tariffs now account for nearly half of the total impact,” he said. The Tribune reported that Baxter is now looking into ways …
Health care company says Trump tariffs will cost it $60M–$70M this year Read More »
In the trial, Google will paint this demand as a severe overreach, claiming that few, if any, companies would have the resources to purchase and run the products. Last year, an ad consultant estimated Google’s ad empire could be worth up to $95 billion, quite possibly too big to sell. However, Google was similarly skeptical …
DOJ confirms it wants to break up Google’s ad business Read More »
Recent grant terminations are a symptom of a widespread attack on science. Over the last two weeks, in response to Executive Order 14035, the National Science Foundation (NSF) has discontinued funding for research on diversity, equity, and inclusion (DEI), as well as support for researchers from marginalized backgrounds. Executive Order 14168 ordered the NSF (and other …
Editorial: Censoring the scientific enterprise, one grant at a time Read More »
Judge downplayed Meta’s “messed up” torrenting in lawsuit over AI training. A judge who may be the first to rule on whether AI training data is fair use appeared skeptical Thursday at a hearing where Meta faced off with book authors over the social media company’s alleged copyright infringement. Meta, like most AI companies, holds …
Judge on Meta’s AI training: “I just don’t understand how that can be fair use” Read More »
Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. That strain has already forced ad spend forecasts down as CMOs scramble to rework budgets and reallocate dollars in the thick of the …
Advertisers may be pulling back – just not from Amazon Read More »
Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series → AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not someday. …
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → A parallel strand to Google’s narrative throughout the 2020s has been the threat AI poses to what many consider Google’s moat: its search advertising business, …
Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen Read More »
In corporate boardrooms and on the sidelines of industry conferences, marketers are considering how best to respond to President Donald Trump’s tariffs. It’s become the key question facing them this year. Marketers’ collective wisdom, gleaned from past recessions, pandemics and near misses, will tell them that advertisers that stick with their message — and continue …
The case for and against… advertising through the trade war Read More »