Tech

There was a key difference, however, between how vertically and horizontally  squeezed eggs deformed in the compression experiments—namely, the former deformed less than the latter. The shell’s greater rigidity along its long axis was an advantage because the heavy load was distributed over the surface. (It’s why the one-handed egg-cracking technique targets the center of …

The key to a successful egg drop experiment? Drop it on its side Read More »

Inside the laptop/desktop examination bay at SK TES’s Fredericksburg, Va. site. Credit: SK tes Inside the laptop/desktop examination bay at SK TES’s Fredericksburg, Va. site. Credit: SK tes The details of each unit—CPU, memory, HDD size—are taken down and added to the asset tag, and the device is sent on to be physically examined. This …

Where hyperscale hardware goes to retire: Ars visits a very big ITAD site Read More »

Image: Anker I don’t know how things are for you, but in my house, I have little gremlins that pop in when I’m not looking to steal my charging cables. There’s no other way to explain how they keep disappearing! So, if gremlins visit your house too, or if you just need some high-speed charging …

Grab two of Anker’s fast-charging USB-C cables for only $12 today Read More »

Image: Anker If you hate juggling numerous charging blocks and power adapters, then it’s finally time to consolidate with an all-in-one charging station. Something like the Anker Nano 6-in-1 Charging Station, which can replace your power strip and USB adapters—and right now, it’s on sale for just $40 on Amazon with the on-page coupon. Be …

Anker’s super-thin 6-device charging station falls to its best price yet Read More »

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms offering …

Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops Read More »

The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI could become as ubiquitous as the smartphone. But moonshots like this aren’t cheap. OpenAI isn’t …

OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads Read More »

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, livestreams or YouTube videos on social media platforms, to boost the original content’s audience or promote a brand. Originally, the technique was championed …

WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention Read More »

Ad spend is under more scrutiny than ever as economic headwinds pressure marketers to stretch budgets, making every dollar count. Marketers are scrutinizing their ad spend more closely than ever and pressuring retail media partners for incrementality, a metric beyond return on ad spend (ROAS) to determine if the RMN media buys are paying off. That …

Lowe’s Media Network eyes incrementality amid marketer budget pressures Read More »

Skullcandy isn’t a name that usually comes to mind when you think of premium headphones. The Utah-based company has primarily made its name in the budget space, selling more on low prices and loud, sports-heavy marketing than the promise of excellent sound quality. With the new Method 360 ANC, the audio maker is trying to …

Skullcandy Method 360 ANC review: A cheaper version of Bose’s best earbuds, with a few key sacrifices Read More »

Image: Matthew Smith / IDG Typically with laptop deals, you have to settle for specs that are a year or two out of date. Not so with the Acer Swift 16 AI, which has an 8-core Intel Core Ultra 7 256V processor. Paired to 16GB of RAM and an OLED touchscreen, it’s a pretty serious …

Wow! This Acer OLED laptop with 16GB RAM is over $500 off Read More »