Tech

Even without the Olympics or a major soccer tournament to tide sports fans over this summer, marketing investment in sports continues to rise. “Brand marketers are realizing that if you can connect through people’s passions and things that they love, it’s going to have much more effect and impact,” said Steve Martin, founding partner at specialist agency …

Amid sports marketing’s gold rush, some brands are targeting niche fan communities Read More »

For years, Amazon’s advertising playbook was all about keeping advertisers in-house — using its data to target shoppers within its own ecosystem. Now, it’s shifting gears, urging advertisers to take that data on the road to reach those same people, or ones just like them, elsewhere. The shift isn’t exactly a surprise. Its ad chief …

Pitch deck: Here’s how Amazon has been selling its DSP so far this year Read More »

An accused movie pirate who stole more than 1,000 Blu-Ray discs and DVDs while working for a DVD manufacturing company struck a plea deal this week to lower his sentence after the FBI claimed the man’s piracy cost movie studios millions. Steven Hale no longer works for the DVD company. He was arrested in March, …

Man who stole 1,000 DVDs from employer strikes plea deal over movie leaks Read More »

“Let it roll, baby, roll” Statistically, “the real behavior of a rolling object is largely a function of its geometry.” What if you could make your dice any shape at all—not just boxes and polyhedra, but dragons or other game-relevant shapes? Most people are familiar with conventional cubical six-sided dice, but there are also polyhedral …

Your next gaming dice could be shaped like a dragon or armadillo Read More »

I’m incredibly excited, as part of the Ars Live series, to host a conversation with some of the very best space reporters in the business this afternoon, May 29, at 3 pm EDT about the future of NASA and its deep space exploration ambitions. You can watch Ars Live here. Joining me in a virtual …

Ars Live, right now: Three space journos pick apart NASA’s Mars plans Read More »

The absence of AMELY suggests that a sample is female, but it isn’t definitive. That’s both because it’s impossible to rule out some problem with identifying the protein in samples this old, and in part because some rare males (including at least one Neanderthal) carry deletions that eliminate the gene entirely. Another key aspect is …

Enigmatic hominin species studied using 2 million-year-old proteins Read More »

Tales from the cultural singularity Google’s Veo 3 delivers AI videos of realistic people with sound and music. We put it to the test. Still image from an AI-generated Veo 3 video of “A 1980s fitness video with models in leotards wearing werewolf masks.” Credit: Google Last week, Google introduced Veo 3, its newest video …

AI video just took a startling leap in realism. Are we doomed? Read More »

Image: ASRock Laying down the better part of a grand for the newest, most powerful CPU can be a harrowing experience, especially if you’ve heard that it has some issues with allegedly compatible motherboards. That seems to be the case with ASRock AM5 motherboards and AMD Ryzen 9000 chips, which have been seeing an abnormal …

ASRock says Ryzen 9000 CPU issues are fixed in new BIOS Read More »

May 28, 2025 8:24 AM Diversion, a Y Combinator-backed platform touting itself as the “GitHub for game development” announced today that it has raised $12 million in total funding. Most recently, it closed a seed+ round with $4.5 million, led by Konvoy. Diversion a version control platform created specifically with large-scale game development and other …

Diversion raises $12M in funding for its version control platform for creatives Read More »

May 28, 2025 8:18 AM ZiMad has teamed with The Hunger Project on World Hunger Day. Image Credit: ZiMad In honor of World Hunger Day, game developer and publisher ZiMad is collaborating with the international nonprofit organization The Hunger Project to help fight hunger. ZiMad is launching a special “Small Actions. Big Change” campaign across …

ZiMad launches World Hunger Day event in its flagship games Read More »