Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices
Last month, tensions flared between TV networks and Nielsen over its new “big data plus panel” measurement system. Networks — especially smaller ones and those with multicultural audiences — say fluctuating metrics are hurting their businesses, compared to Nielsen’s legacy system. Despite concerns, the new methodology is expected to become the de facto standard for …
Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices Read More »