Tech

On Aerie’s TikTok, where it has 292,000 followers, content filmed in-store is posted regularly. It’s part of a series called “Associate Picks,” through which the retailer features its associates’ latest favorite products. “We pretty much give them the mic and ask them to tell us about the new arrivals,” said Stacey McCormick, Aerie’s CMO. “She’ll …

Brands are discovering their sales associates are among their most valuable influencers Read More »

JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on absurd, cringey humor designed to make student scrollers watch twice. Lindsay Read, JanSport’s head of marketing, said this year’s “Always With You” campaign continues the themes of last year’s cringeworthy short-form video ad campaign that …

JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign Read More »

Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting. In recent months, he dismissed WPP’s consolidation efforts as a “disgrace”, lobbed shade at Omnicom for what he implied would be an overpriced acquisition of IPG …

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created Read More »

Intel said Thursday that the company’s next big CPU bet, Panther Lake, remains on track to begin shipping this year, and the supporting 18A manufacturing process has already entered production. However, Intel plans to end 2025 with just 75,000 employees as it continues reducing its workforce. Intel chief executive Lip-Bu Tan also characterized Intel’s move …

Intel’s ‘Panther Lake’ CPUs remain on track amid massive layoffs Read More »

AI is driving new capabilities across creative apps, productivity tools and gaming. Many of these features can now directly run on a laptop or desktop without the need for subscriptions or cloud access. PCs equipped with a GeForce RTX 50 Series GPU accelerate AI performance and unlock the best experience. iBUYPOWER’s Element Pro B01 gaming …

Make the most of AI with iBUYPOWER’s RDY Element Pro R01 Read More »

Despite rumors of a major redesign for Apple’s TV streaming platform, the forthcoming tvOS 26 update doesn’t look all that different. If you want to see for yourself, the public tvOS 26 beta is now available ahead of a broader launch this fall. To install it on your Apple TV, head to Settings> System> Software …

Apple TV isn’t changing much in 2025 Read More »

Image: Willis Lai / IDG Choosing a laptop for college doesn’t need to be stressful. Whether you’re dealing with back-to-back lectures, editing videos for a media course, or coding late into the night, having something that actually works for you makes a huge difference. The trick is understanding which specs matter and not blowing your …

Best laptops for college students 2025: 7 picks for every budget Read More »

At a glance Expert’s Rating Pros Excellent navigation and obstacle avoidance, day or night Automatically alternates its cutting direction Capable of handling very large yards Cons Exhibits a tendency for unpredictable behavior on slopes No onboard rain sensor Our Verdict Segway’s all-new Navimow X350 robot lawn mower is a big step up from its earlier …

Segway Navimow X350 review: High-end mower, not-so-high price Read More »

Intel said Thursday that the company’s next big CPU bet, Panther Lake, remains on track to begin shipping this year, and the supporting 18A manufacturing process has already entered production. However, Intel plans to end 2025 with just 75,000 employees as it continues reducing its workforce. Intel chief executive Lip-Bu Tan also characterized Intel’s move …

Intel’s ‘Panther Lake’ CPUs remain on track amid massive layoffs Read More »

AI is driving new capabilities across creative apps, productivity tools and gaming. Many of these features can now directly run on a laptop or desktop without the need for subscriptions or cloud access. PCs equipped with a GeForce RTX 50 Series GPU accelerate AI performance and unlock the best experience. iBUYPOWER’s Element Pro B01 gaming …

Make the most of AI with iBUYPOWER’s RDY Element Pro R01 Read More »