Tech

American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.  Like Bud Light, Target and Jaguar Land Rover before it, the retailer stepped into the culture wars with the kind of casual confidence that suggests senior marketers are still underestimating how combustible “just another campaign” can be. In this …

Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads Read More »

As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views.  Mark Ballard, research director at Tinuiti confirmed that the typical Tinuiti client buying YouTube Shorts inventory saw their spending increase a little over 11 percent from the first quarter to the second this year. The same …

As YouTube Shorts reaches 200 billion views, advertisers increase their investment Read More »

This year, one of the most important annual shopping events hangs in the balance of how shoppers respond to the threat of tariffs with their wallets, with President Trump’s deadline for trade deals set for Aug. 1. Shoppers are spreading out their back-to-school shopping over the course of the summer and are more concerned about finding the …

How tariffs have upended the back-to-school season Read More »

When Joanna Jordan started Central Talent Booking two decades ago, the entertainment industry needed talent bookers who could work across multiple shows rather than just one. So, building off a single client — David Letterman — she created the industry’s largest independent talent booking operation, handling 200 monthly bookings across programs ranging from “Jimmy Kimmel …

What talent booker Joanna Jordan can teach about leading in media transformation Read More »

An executive order by President Trump will eliminate the de minimis exemption on tariffs on a worldwide basis, essentially making everything you buy subject to tariffs from the country of origin. The order will take effect on August 29 at midnight, on goods that enter the country or are withdrawn from a warehouse for consumption. …

Trump closes the online shopping loophole that beat tariffs Read More »

TechHive Editors Choice At a glance Expert’s Rating Pros Wi-Fi connectivity Voice control via Alexa, Google Assistant, and SmartThings Customizable access codes for guests, deliveries, and more Excellent battery life, with emergency power backup Cons No Fingerprint recognition No geofencing support Slight delay on remote unlocking Not Matter certified nor Apple HomeKit compatible Our Verdict …

Tapo DL100 review: A Wi-Fi smart lock for a whole lot less Read More »

Image: Matt Smith Most of the OLED deals I’ve found lately are for 27-inch 1440p monitors, which are great for standard setups and gaming. But if you want to go bigger, especially if you want to show off 4K movies or flex some graphical muscle, then a full 32-inch 4K panel is what you’re after. …

This Alienware 4K OLED gaming monitor is over $400 off right now Read More »

Image: Microsoft The Asus ROG Xbox Ally, the handheld that pairs Asus hardware with Microsoft branding, is certainly… something. It’s Microsoft’s big play to counter the Steam Deck in the exploding handheld gaming PC space, to say nothing of trying to expand its Xbox brand beyond consoles and leverage the Game Pass subscription. But when …

Asus ROG Xbox Ally releases August with high price, according to leaks Read More »

Image: Mregb When you’re out and about in the city, a regular power bank can serve you pretty well… but when you’re out in the wilderness with no outlets in sight, a normal power bank will only get you so far. For hiking and camping, you’re better off with something like this solar-powered power bank …

This high-capacity solar power bank is down to its lowest price Read More »

An executive order by President Trump will eliminate the de minimis exemption on tariffs on a worldwide basis, essentially making everything you buy subject to tariffs from the country of origin. The order will take effect on August 29 at midnight, on goods that enter the country or are withdrawn from a warehouse for consumption. …

Trump closes the online shopping loophole that beat tariffs Read More »