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Confessions of an agency exec on using AI in global campaigns despite regulation

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While most AI companies have headquarters in Silicon Valley, U.S. federal lawmakers have not yet broached regulating the sector. President Donald Trump has even gone so far as to encourage the tech’s development and removal of federal regulations that could hinder AI development and deployment in The White House’s AI framework. However, it’s a nuanced …

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Forget about the tech, OpenAI and Perplexity are brands too

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AI companies keep forgetting they’re brands — and it’s costing them. A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. From user outrage over latest updates to theatrical headlines for attention — the fallout has been fast and public. On one side: OpenAI replaced older …

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Warby Parker joins brands that have killed home try-on in favor of virtual tests

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The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. For years, the service — allowing customers to try out five …

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Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows

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Publishers are well-accustomed to Google’s familiar PR playbook — offering placating promises of more traffic and better-quality clicks to defuse backlash whenever it rolls out major search changes, even as the numbers often tell a different story. With Google AI Overviews, it’s no different. Google has sought to quell publisher fears over the impact of …

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How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

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The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar. This year, the National Retail Federation (NRF) calculated that total back-to-school spending — roughly spanning July to the beginning of September — by U.S. consumers will reach …

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A DOGE AI Tool Called SweetREX Is Coming to Slash US Government Regulation

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Efforts to gut regulation across the US government using AI are well underway. On Wednesday, the Office of the Chief Information Officer at the Office of Management and Budget hosted a video call to discuss an AI tool being used to cut federal regulations, which the office called SweetREX Deregulation AI. The tool, which is …

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