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This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → No one can deny that Publicis has ruled the holding company roost since at least the start of the pandemic. The French holding …
Rising CTV ad spend, investment in retail media networks and a retreat to safe bets like paid social amid an unstable economy are some of the biggest storylines occupying the marketing foreground right now. In the background, they’re also contributing to the end of CPG advertisers’ long-term reliance on the third party cookie. The industry’s …
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind Read More »
As more creators sign CTV licensing deals, they are using their newfound television presence as a bargaining chip in negotiations with potential advertisers. In recent months, CTV channel operators from Samsung TV Plus to Tubi have significantly expanded their creator offerings, standing up dedicated FAST and AVOD channels to serve creators’ videos. In addition to …
Creators are leveraging CTV channels as added value for sponsorship deals Read More »
American Eagle has become the loudest voice in the denim wars. The brand’s high-profile campaigns with Sydney Sweeney and Travis Kelce have drawn 40 billion impressions, sold out products and brought in just under 800,000 new customers since late July. But as supply chain costs surge and pricing pressure builds, investors are asking whether American …
Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in Read More »
By Krystal Scanlon • September 8, 2025 • For better or worse, Snap had a rough ride during its second quarter earnings last month. But creators seem to be where the platform still sees a glimmer of hope. “We are seeing that more and more Snap Stars are active than ever before,” said Snap’s head …
Why one exec thinks creators is a real key to Snap flourishing Read More »
iCloud Calendar invites are being abused to send callback phishing emails disguised as purchase notifications directly from Apple’s email servers, making them more likely to bypass spam filters to land in targets’ inboxes. Earlier this month, a reader shared an email with BleepingComputer that claimed to be a payment receipt for $599 charged against the recipient’s …
iCloud Calendar abused to send phishing emails from Apple’s servers Read More »
The Czech Republic’s National Cyber and Information Security Agency (NUKIB) is instructing critical infrastructure organizations in the country to avoid using Chinese technology or transferring user data to servers located in China. The agency warned that these actions constitute a significant cybersecurity threat and should be entirely avoided unless there’s a reasonable justification for continuing …
Czech cyber agency warns against Chinese tech in critical infrastructure Read More »
VirusTotal has discovered a phishing campaign hidden in SVG files that create convincing portals impersonating Colombia’s judicial system that deliver malware. VirusTotal detected this campaign after it added support for SVGs to its AI Code Insight platform. VirusTotal’s AI Code Insight feature analyzes uploaded file samples using machine learning to generate summaries of suspicious or malicious …
VirusTotal finds hidden malware phishing campaign in SVG files Read More »
Investigations into the Nx “s1ngularity” NPM supply chain attack have unveiled a massive fallout, with thousands of account tokens and repository secrets leaked. According to a post-incident evaluation by Wiz researchers, the Nx compromise has resulted in the exposure of 2,180 accounts and 7,200 repositories across three distinct phases. Wiz also stressed that the incident’s …
AI-powered malware hit 2,180 GitHub accounts in “s1ngularity” attack Read More »