The Trade Desk’s supply-path optimization efforts portend potential disruption ahead
The countdown to cookie-deletion on the internet’s most popular platform — Google’s consumer offerings and accompanying ad stack — continues meaning others on the market will have to ready themselves. As the second quarter of 2022 kicks off, some predict the internet (as an advertising medium) is bifurcating into known, or “authenticated”, and unknown realms with the …
The Trade Desk’s supply-path optimization efforts portend potential disruption ahead Read More »









