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The Trade Desk’s supply-path optimization efforts portend potential disruption ahead

The Trade Desk’s supply-path optimization efforts portend potential disruption ahead

The countdown to cookie-deletion on the internet’s most popular platform — Google’s consumer offerings and accompanying ad stack — continues meaning others on the market will have to ready themselves. As the second quarter of 2022 kicks off, some predict the internet (as an advertising medium) is bifurcating into known, or “authenticated”, and unknown realms with the …

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‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch

‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch

Supergoop wants to expand its target demographic beyond “mindful millennials,” to get more people to buy and wear its sunscreen. To do so, the company is expanding its advertising mix with more traditional mediums like out-of-home and print as well as expanding its social advertising to platforms like Snapchat and Twitch, a first for the …

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Learn cutting edge business communication skills with this $13 course

Learn cutting edge business communication skills with this $13 course

StackCommerce They say that communication is the key to success. Unfortunately, few have the skills required to do it effectively — And that’s especially true in business. Wish that there was an easy way to improve your skills? Then Business Writing for Beginners is a resource you absolutely should not be without. Business Writing for Beginners is a web-based …

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Cash App breach impacted over 8 million users

Cash App breach impacted over 8 million users

Block disclosed today that a security breach involving a former employee impacts 8.2 million Cash App users. In an SEC filing, the company reported that an ex-employee on December 10th downloaded a number of reports with information on customer information. The exfiltrated data included full names, brokerage account numbers, brokerage portfolio value, brokerage portfolio holdings …

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