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The best games from PlayStation’s March 9 “State of Play” presentation

The best games from PlayStation’s March 9 “State of Play” presentation

XO△□ — Leading the pack: As close a return to Final Fantasy Tactics as we’ve seen in years. Sam Machkovech – Mar 9, 2022 11:50 pm UTC Enlarge / Exoprimal is a promising-looking new co-op battler from Capcom, and it’s not just coming to PlayStation consoles. If you didn’t catch Sony’s latest State of Play …

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Biden considers digital dollar—here’s how it could differ from regular money

Biden considers digital dollar—here’s how it could differ from regular money

President Joe Biden today issued an executive order that could lead to the US creating a digital currency. “My Administration places the highest urgency on research and development efforts into the potential design and deployment options of a United States CBDC [Central Bank Digital Currency],” the executive order said. “These efforts should include assessments of …

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Brave takes on the creepy websites that override your privacy settings

Brave takes on the creepy websites that override your privacy settings

Privacy antidote — Even if you block 3rd-party cookies, bounce tracking can set them anyway. Until now. Dan Goodin – Mar 9, 2022 10:30 pm UTC Getty Images Some websites just can’t take “no” for an answer. Instead of respecting visitors’ choice to block third-party cookies—the identifiers that track browsing activity as a user moves …

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Paramount+ drops enigmatic first teaser for Star Trek: Strange New Worlds

Paramount+ drops enigmatic first teaser for Star Trek: Strange New Worlds

Reaching for the stars — “Our first visit from the stars is always the province of [sci-fi]—until one day it isn’t.” Jennifer Ouellette – Mar 9, 2022 9:46 pm UTC Anson Mount stars as USS Enterprise Capt. Christopher Pike in Star Trek: Strange New Worlds. Two major science fiction franchises went head-to-head today by dropping …

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Why custom bidding should be a part of every marketer’s toolbox

Why custom bidding should be a part of every marketer’s toolbox

In a crowded digital advertising landscape, success comes down to proven results. Marketers are increasingly seeking to deploy unique and differentiated insights to buy more effectively, while agencies, ad tech players, and trade desks are looking to gain a competitive advantage by implementing tailored, intelligent, cross-channel media buying strategies that create stickier offerings for advertisers.  …

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How OkCupid’s international marketing director shaped the brand’s messaging with thoughtfully inclusive leadership

How OkCupid’s international marketing director shaped the brand’s messaging with thoughtfully inclusive leadership

Sonia Oblitey is a lift-as-you-climb kind of person. She believes in teamwork, meaning every voice on her team deserves a seat at the proverbial table regardless of status or title. It’s part of her personality — one that her colleagues describe as collaborative and inclusive. Those are two key traits that have seemingly translated well …

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Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales

Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales

March 9, 2022 by Kristina Monllos This spring, American Eagle will join the many brands vying for Gen-Z’s attention in the metaverse via Roblox. Players of the role-playing game Livetopia will be able to enter the “AE Members Always Club” and dress their avatars in American Eagle’s spring styles.  The move to be an early …

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Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream

Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream

This week’s Future of TV Briefing looks at how subscriptions plus advertising have become the streaming equivalent to traditional TV’s dual-revenue model of advertising plus carriage fees. Plus ads The key hits: Disney will join Discovery, NBCUniversal, Paramount and WarnerMedia in adding an ad-supported tier to its flagship streaming service. Hulu and Discovery+ have shown …

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