Tech

This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. TikTok can be a scary place for publishers. Its algorithm segments audiences into interest-based groups, making best practices for the social video platform antithetical to best practices publishers have …

How creators have become strategy consultants for publishers on TikTok Read More »

In this week’s Media Briefing, media editor Kayleigh Barber looks at a growing frustration among publishers’ ad sales teams that they are losing clients to their commerce counterparts. Commerce vs. advertising The key hits: As publishers go after commerce revenue from affiliate partnerships with brands, advertisers are seeing them less as a brand awareness vehicle …

Media Briefing: How publishers’ commerce businesses can undercut their ad sales and overall revenue Read More »

Over the last three-and-a-half years, Skullcandy has gone from having a couple of production designers in-house to building out its own internal creative agency. The roughly 20-person in-house team is responsible for the content creation to boost brand awareness and capture the attention of the headphone brand’s target audience of Gen-Z consumers.  “For us, it …

‘Nobody knows your brand like you do’: Why Skullcandy has built an in-house creative team Read More »

Social media platforms and Black-owned publishers can help marketers reach a wide range of communities. That was the message from the panels and presentations by media companies and social platforms aimed at urging media buyers to spend with them to reach those audiences, on day three of the Interactive Advertising Bureau’s four-day NewFronts. TikTok announced …

The Rundown: Media brands and social platforms tout their connection to diverse communities on NewFronts Day 3 Read More »

May the fourth be with you! Get it? It’s the fourth of May. And it rhymes with “May the Force be with you.” It’s all a bit hammy but in a good way. Today is Disney’s official corporate holiday for the Star Wars franchise, and that means it’s a good excuse to fill out your …

13 Great Star Wars Day Deals on Apparel, Movies, and Phone Cases Read More »

In 2012, when a species of Karner blue butterfly in the Indiana Dunes National Lakeshore park suddenly perished during a summer of intensifying climate catastrophe, Gregor W. Schuurman, who at the time was working as a conservation biologist, had an epiphany. His refusal to accept the planet’s changing patterns was beginning to feel misguided. It …

The Infinite Deaths of Social Media Read More »

In April, the Intergovernmental Panel on Climate Change dropped a gargantuan report examining how humans might mitigate the worst impacts of climate change. The entire report runs almost 3,000 pages, but the bit you really need to know about comes 50 pages in and lists all the ways we can reduce emissions right now. Switching …

You Don’t Have to Quit Meat to Save the Planet—Just Eat Less Read More »

The digital revolution came of age when legal abortion was the default. As a result, Silicon Valley companies have never had to seriously grapple with the criminalization of abortion access in the United States. But tech companies are about to be at the center of the storm surrounding abortion access and reproductive rights. An overnight …

Tech Companies Are Not Ready for a Post-Roe Era Read More »

I once wrote a law review article about scandals at the United States Supreme Court. I sent a copy of it to a Supreme Court justice. That justice was Samuel Alito. I’d told Justice Alito about “Scandal! Early Supreme Court News Coverage and the Justice-Journalist Divide” at a work dinner years ago, and he’d appeared …

The Roe v. Wade Opinion Is Not the First Supreme Court Leak Read More »

Digiday’s NewFronts coverage is presented by Amazon. During Amazon’s IAB NewFronts presentation on Monday, Twitch representative Sarah Iooss spent most of her allotted time reaffirming her company’s commitment to creators. As competition mounts between livestreaming platforms, Twitch is providing new tools and services to support creators in the production of both personal and branded content. …

Why Twitch signaled a recommitment to creators at IAB NewFronts Read More »