Tech

StackCommerce Cloud storage provides a convenient way to keep your files accessible and safe from harm. Unfortunately, it can also be expensive, which is one reason why Koofr Cloud Storage’s lifetime subscription packages, which require only a one-time payment, might be worth looking at. Unlike some other cloud storage services that require users to renew annually, …

Get lifetime access to 1TB of secure Koofr cloud storage for just $170 Read More »

If you’re heading to Coachella next month, you’ll likely see billboards for Jaja Tequila, the spirits brand from the viral Instagram meme account turned marketing agency FuckJerry, on the way. Showing up with out-of-home ads around the “cultural moments where our demographic is going” is part of the brand’s strategy to boost brand awareness, according …

‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness Read More »

Although it generated a few headlines when it was announced in late February, YouTube’s move to present its content wares to media buyers and clients smack in the middle of “upfront week” when the main broadcast and cable networks present, wasn’t quite earth-shaking news. But should it have been?  Should linear TV be worried that …

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video Read More »

The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s biggest publishers.  Its ambitions are bigger and more nuanced than that. In short, it wants to be a safe haven for premium publishers of all sizes across all markets.  To do this, it’s giving publishers …

‘Taking back control’: U.K. publisher ad alliance The Ozone Project charts global growth plan Read More »

Gamers are a growing demographic on TikTok, and esports organizations are looking to secure their piece of the pie. In a bid to expand their social audiences, esports teams are increasingly dedicating resources and time to creating custom content for the short-form video platform — with some considering it their top priority. Gamers are a …

The Rundown: Why some esports organizations are prioritizing growth on TikTok Read More »

Enlarge / Critical infrastructure sites such as this oil refinery in Port Arthur, Texas, rely on safety systems. For years, the hackers behind the malware known as Triton or Trisis have stood out as a uniquely dangerous threat to critical infrastructure: a group of digital intruders who attempted to sabotage industrial safety systems, with physical, …

Feds allege destructive Russian hackers targeted US oil refineries Read More »

i see asahi — Developers’ work on past M1 hardware is making it easier to support new chips. Andrew Cunningham – Mar 25, 2022 5:09 pm UTC Enlarge / Slowly but surely, the Asahi Linux team is getting Linux up and running on Apple Silicon Macs. Apple/Asahi Linux Apple Silicon Macs have gotten mostly glowing …

Asahi Linux is reverse-engineering support for Apple Silicon, including M1 Ultra Read More »

Smoke and mirrors? — Move could work in the Kremlin’s favor—or further undermine Russia’s economy. Tim De Chant – Mar 25, 2022 4:40 pm UTC Enlarge / The sun sets beyond an oil pumping unit, also known as a pumping jack, at a drilling site operated by Tatneft OAO near Almetyevsk, Russia. Andrey Rudakov/Bloomberg Russia’s …

Russia can’t find enough buyers for its oil, considers selling in bitcoin Read More »

0-60 mph: 7 seconds — The entry-level Polestar 2 has a 231 hp motor and an EPA range of 270 miles. Jonathan M. Gitlin – Mar 25, 2022 2:20 pm UTC Enlarge / A Polestar 2 (foreground) and a Polestar 1 (background) at Polestar’s showroom in Marin County, California. Polestar In 2020, we got our …

Polestar brings a cheaper, single-motor Polestar 2 to the US Read More »

Shoutout to quordle — Meteoric rise, celeb fans, flagrant clones, feeling “miserable,” and moving on. Sam Machkovech – Mar 25, 2022 11:45 am UTC Enlarge / Josh Wardle speaks at the 2022 Game Developers Conference in San Francisco about his gaming sensation Wordle. Sam Machkovech SAN FRANCISCO—Josh Wardle, creator of the game Wordle, arguably holds …

Wordle creator describes game’s rise, says NYT sale was “a way to walk away” Read More »