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A tsunami wiped out ancient communities in the Atacama Desert 3,800 years ago

A tsunami wiped out ancient communities in the Atacama Desert 3,800 years ago

Apocalypse Then — Life in the Atacama took 2,000 years to return to normal. Kiona N. Smith – Apr 7, 2022 8:29 pm UTC Salazar et al. 2022 A recent study of geological deposits and archaeological remains has identified a massive earthquake and tsunami that wiped out communities along the coastline of Chile’s Atacama Desert …

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Facebook says Ukraine military accounts were hacked to post calls for surrender

Facebook says Ukraine military accounts were hacked to post calls for surrender

Enlarge / Ukrainian soldiers sit on an armored military vehicle in Sievierodonetsk on April 7, 2022, amid Russia’s invasion of Ukraine. Facebook today reported an increase in attacks on accounts run by Ukraine military personnel. In some cases, attackers took over accounts and posted “videos calling on the Army to surrender,” but Facebook said it …

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Case Study: How Dotdash Meredith is reorganizing after the merger

Case Study: How Dotdash Meredith is reorganizing after the merger

Nearly four months after Dotdash and Meredith officially merged, the company has been challenged to integrate the two organizations — separated in tone and functionality: one a digitally-native publisher, the other a legacy media organization. Alysia Borsa, chief business officer and president of lifestyle at Dotdash Meredith (and formerly head of digital at Meredith), explained …

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IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up

IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up

Gaming has arrived as both a pillar of popular culture and source of advertising inventory, but some brands and agencies still struggle to grasp the value of this new medium. Though in-game advertising companies are confident about the strength of their product — and its potential to act as a bridge between advertisers and the metaverse …

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Media Briefing: Publishers rail against opening up their first-party data in a post-cookie world

Media Briefing: Publishers rail against opening up their first-party data in a post-cookie world

In this week’s Media Briefing, senior media editor Tim Peterson covers one of the biggest talking points during last week’s Digiday Publishing Summit. Data protection The key hits: Publishers are wary of cookie-replacing identifiers replicating the third-party cookie’s ills. Email-based IDs like Prebid’s Unified ID 2.0 do not provide publishers as much control over their …

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The Trade Desk’s supply-path optimization efforts portend potential disruption ahead

The Trade Desk’s supply-path optimization efforts portend potential disruption ahead

The countdown to cookie-deletion on the internet’s most popular platform — Google’s consumer offerings and accompanying ad stack — continues meaning others on the market will have to ready themselves. As the second quarter of 2022 kicks off, some predict the internet (as an advertising medium) is bifurcating into known, or “authenticated”, and unknown realms with the …

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‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch

‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch

Supergoop wants to expand its target demographic beyond “mindful millennials,” to get more people to buy and wear its sunscreen. To do so, the company is expanding its advertising mix with more traditional mediums like out-of-home and print as well as expanding its social advertising to platforms like Snapchat and Twitch, a first for the …

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