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Mapping the atmosphere on Mars can help advance science on our own planet

Mapping the atmosphere on Mars can help advance science on our own planet

The Hope probe has three main objectives, the first is to understand the lower Martian atmosphere and its weather and climate. Yousuf continues, “The second objective is to correlate the lower atmosphere conditions with the upper atmosphere to explain how weather changes the escape of hydrogen and oxygen. And the final objective that we have …

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A deep-learning algorithm could detect earthquakes by filtering out city noise

A deep-learning algorithm could detect earthquakes by filtering out city noise

Cities are loud places. Traffic, trains, and machinery generate a lot of noise. While it’s a mere inconvenience much of the time, it can become a deadly problem when it comes to detecting earthquakes. That’s because it’s difficult to spot the telltale signal of an approaching earthquake in seismic sensor data amid the general human-generated …

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The Download April 13, 2022: Russian hackers, and house-flipping algorithms

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Russian hackers tried to bring down Ukraine’s power grid to help the invasion Targeted attack: Russian hackers targeted the Ukrainian power grid and attempted to cause a blackout that would have hit 2 …

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In Graphic Detail: How do consumers really feel about the metaverse?

In Graphic Detail: How do consumers really feel about the metaverse?

Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech companies, game developers and brands alike are racing to claim a corner of the virtual world to come. But though the metaverse hype continues to rise — in marketing departments, at least — brands interested in activating virtually should …

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Apple chief Tim Cook on ad tech, competition, and privacy laws

Apple chief Tim Cook on ad tech, competition, and privacy laws

Late-night TV staple, John Oliver recently skewered companies such as Acxiom, Epsilon, LiveRamp and Transunion in a skit where he labeled them middlemen in a “sprawling, unregulated ecosystem which can get very creepy, very fast.” And with that unflattering description, where vulnerabilities to nefarious players were also aired, delivered to a national TV audience on …

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‘What happened to valuing the elders of our village?’ Confessions of a senior creative director on ageism in advertising

‘What happened to valuing the elders of our village?’ Confessions of a senior creative director on ageism in advertising

Over the last two years, advertising agencies have pledged to make the workplace better for everyone.  That’s everything from health and wellness initiatives to strategies to battle employee burnout and Zoom fatigue, to adopting flexible work policies to curb the spread of coronavirus. But perhaps the most pronounced of these pledges were efforts toward diversity, …

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‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

For French newspaper publisher Groupe Figaro, the best way to make money in media remains lots of ways.  Being this open minded has become a perennial state of mind for many publishing execs these days. There’s too much uncertainty around the business of media to be sure about anything. Questions remain over whether the depreciation …

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