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2023 Mercedes-Benz EQS SUV First Look: Meet The New Face Of Big Luxury EVs

2023 Mercedes-Benz EQS SUV First Look: Meet The New Face Of Big Luxury EVs

Mercedes-Benz As promised, Mercedes-Benz has unveiled its new all-electric EQS SUV, the large-format successor to the currently-available EQS luxury sedan, built on the same EV platform. The EQS SUV marks the third Mercedes-EQ model to rely on the modular EVA2 platform, after the EQS and the EQE sedan, and it will be the largest of …

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2022 Jeep Grand Cherokee 4xe First Drive: Electrified All-Rounder Comes With A Catch

2022 Jeep Grand Cherokee 4xe First Drive: Electrified All-Rounder Comes With A Catch

Alex Kalogiannis/SlashGear Vehicle electrification isn’t coming, it’s here. It’s been here for a while, in fact, but with companies adopting various strategies and timelines, it’s hard to keep track of all the shuffling. Jeep is far from immune from this trend, though it only recently delved into the world of hybridized powertrains with the introduction …

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Google And Samsung May Soon Usher In The Smart Contact Lens Market

Google And Samsung May Soon Usher In The Smart Contact Lens Market

goffkein.pro/Shutterstock Some people jokingly refer to today’s generation of humans as cyborgs, mostly because of our reliance on electronic devices and near-constant use of smartphones. Of course, that’s using the term loosely. To become real cyborgs, this tech would have to be ingested or embedded in the body, a process few people are likely to …

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‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella

‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella

This past weekend, Absolut kicked off its return to experiential marketing at Coachella as the music festival returns (running until April 24th) following a two-year hiatus due to the pandemic. Throughout the run of the festival, Absolut will be running an experience for in-person festival attendees as well as a metaverse experience in Decentraland aptly …

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How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands

How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands

Digital clothing has long been a cornerstone of Roblox’s virtual economy, but the platform’s new Layered Clothing feature allows users to design garments that look and act stunningly similar to physical clothes. The state-of-the-art function creates new opportunities for brands to bring their products into the world of Roblox. The result of two years of …

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Media Buying Briefing: Lessons learned from Worldwide Partners’ Agency 2030 Summit

Media Buying Briefing: Lessons learned from Worldwide Partners’ Agency 2030 Summit

In early April, 110 attendees working for 43 agencies from 15 different countries descended on Las Vegas for Worldwide Partners Inc.’s annual global gathering, which hadn’t been held since 2019 in Singapore. A network of independent agencies that reverse-engineered the holding company model by having the agencies own the network, their theme this year was …

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