Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. In recent years, marketers have been aiming to diversify their social media ad budgets to be less reliant on Facebook and Instagram amid privacy shifts, performance difficulties, misinformation and hate-based content and …
The kick-off date for Apple’s Worldwide Developer Conference has been one the digital advertising industry has circled on its collective calendar with a sense of trepidation. For good reason: in recent years, features such as Intelligent Tracking Prevention, App Tracking Transparency, Hide My Email, and Private Relay have systematically torn apart the sinews of online …
Reviews, News, CPU, GPU, Articles, Columns, Other “or” search relation. 3D Printing, 5G, Accessory, AI, Alder Lake, AMD, Android, Apple, ARM, Audio, Benchmark, Biotech, Business, Camera, Cannon Lake, Cezanne (Zen 3), Charts, Chinese Tech, Chromebook, Console, Convertible / 2-in-1, Cryptocurrency, Cyberlaw, Deal, Desktop, DIY, E-Mobility, Education, Exclusive, Fail, Foldable, Gadget, Galaxy S, Gamecheck, Gaming, Geforce, …
Xiaomi Watch S1 smartwatch review: Allrounder with shortcomings Read More »
The exit of Meta’s chief operating officer Sheryl Sandberg is undoubtedly a momentous moment in its history, a departure that comes as the social media giant seeks to mold its next incarnation in the metaverse. In a 14-year run at the highest echelons of Facebook, Sandberg “architected our ads business” according to the company’s founder …
Key questions Meta’s ads team must answer as it enters a new era Read More »
Late last week, a coalition of governmental organizations, academics and private sector companies banded together at an environmental conference to form the Coalition for Digital Environmental Sustainability (CODES), to engender a “green revolution,” as its announcement blared. To paraphrase from the movie Lord of the Rings: The Two Towers — looks like sustainability’s back on the …
Media Buying Briefing: Sustainability once again takes center stage across digital media Read More »
Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals acquisitions and hires taking place the previous week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe —Twitter remained in the spotlight …
Plant-based food brand Silk is pouring efforts into TikTok for the first time, as the 45-year-old brand looks to refresh itself and appeal to younger, more diverse shoppers. As TikTok grows in popularity, the short-form video app is quickly becoming a staple in advertisers’ social spend. This year in the US, TikTok is expected to …
Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Doing so has helped destigmatize talking about periods as well as increased sales for the brand, according to Katie Diasti, founder and CEO …
Abbott’s FreeStyle Libre® 3 Receives U.S. FDA Clearance – Features World’s Smallest, Thinnest and Most Accurate 14-Day Glucose SensorNEWS PROVIDED BY Abbott May 31, 2022, 08:00 ET SHARE THIS ARTICLE The FreeStyle Libre 3 system is the most accurate 14-day continuous glucose monitor1, with readings sent directly to a smartphone every minute.2Designed for access and …
Reviews, News, CPU, GPU, Articles, Columns, Other “or” search relation. 3D Printing, 5G, Accessory, AI, Alder Lake, AMD, Android, Apple, ARM, Audio, Benchmark, Biotech, Business, Camera, Cannon Lake, Cezanne (Zen 3), Charts, Chinese Tech, Chromebook, Console, Convertible / 2-in-1, Cryptocurrency, Cyberlaw, Deal, Desktop, DIY, E-Mobility, Education, Exclusive, Fail, Foldable, Gadget, Galaxy S, Gamecheck, Gaming, Geforce, …