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Move over, PCI Express 5.0! Micron has shipped the first PCI Express 6.0 SSD, ramping up read and write speeds to unprecedented levels. The bad news? It’s not for PCs. This week, Micron shipped the Micron 9650 SSD, the world’s first PCIe 6.0 SSD, designed for AI training and inference workloads. Unfortunately, those tasks take …

World’s first ultra-fast PCIe 6.0 SSD arrives, but it’s not for you Read More »

Image: Rob Schultz / IDG A smart speaker makes for an easy first step into smart home technology. Before you kit out your house with thousands of dollars of lighting and security upgrades, you can familiarize yourself with voice-assistant technology while enjoying music, podcasts, and news in a hands-free home environment. Here are our top …

Best smart speakers & displays: 12 top picks for smart homes Read More »

Image: Amicool Most modern laptops lack an optical drive, yet CDs and DVDs are still used in many households, whether for playing old movies, installing older software, or even for making physical backups. An external DVD drive is an uncomplicated and practical solution for those things. And right now, the best-selling external DVD drive on …

No DVD drive in your laptop? This USB add-on is only $20 right now Read More »

Image: SK Hynix Maybe your gaming laptop doesn’t have enough storage. Or you simply want an easy way to make your game library portable. An external SSD can fix both of these issues (and more) by providing an easy way to expand storage that you can take on the go. But choosing an external SSD …

Best external SSDs for gaming: 5 great portable performance drives Read More »

By Michael Bürgi  •  August 1, 2025  • Ivy Liu Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they are using it, and it does represent the measurement company’s efforts to move just beyond …

Nielsen’s RealEyes partnership offers an outcomes measurement solution Read More »

American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.  Like Bud Light, Target and Jaguar Land Rover before it, the retailer stepped into the culture wars with the kind of casual confidence that suggests senior marketers are still underestimating how combustible “just another campaign” can be. In this …

Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads Read More »

As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views.  Mark Ballard, research director at Tinuiti confirmed that the typical Tinuiti client buying YouTube Shorts inventory saw their spending increase a little over 11 percent from the first quarter to the second this year. The same …

As YouTube Shorts reaches 200 billion views, advertisers increase their investment Read More »

This year, one of the most important annual shopping events hangs in the balance of how shoppers respond to the threat of tariffs with their wallets, with President Trump’s deadline for trade deals set for Aug. 1. Shoppers are spreading out their back-to-school shopping over the course of the summer and are more concerned about finding the …

How tariffs have upended the back-to-school season Read More »

When Joanna Jordan started Central Talent Booking two decades ago, the entertainment industry needed talent bookers who could work across multiple shows rather than just one. So, building off a single client — David Letterman — she created the industry’s largest independent talent booking operation, handling 200 monthly bookings across programs ranging from “Jimmy Kimmel …

What talent booker Joanna Jordan can teach about leading in media transformation Read More »