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Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry 

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Uncertainties over the impact of U.S. import tariffs, as well as the disruption of AI, are upending the global economic order.   It might …

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‘It fundamentally changes what it means to be an e-commerce brand’: What a ChatGPT checkout system could mean for retail

The article was first published by Digiday sibling Modern Retail. A recent report that OpenAI is developing a checkout system within ChatGPT is garnering mixed reactions among founders of retail startups, with some worrying that the system will become “pay to play” in a way that disenfranchises small businesses. On July 16, the Financial Times reported that …

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Search or social? Influencer marketing finds itself in the middle

The influencer marketing playbook is getting a rewrite—or at least a few new chapters added—as the lines between search and social continue to blur, creating a new frontier for brand discoverability. To be sure, influencers have broken out of the four walls of social media, shaping search results. And the industry has taken notice. Creators …

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