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Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Welcome back to the Digiday+ Future of Marketing Briefing. We’re only three editions in (not that anyone’s keeping score), and in that experimental phase — call …

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CTV players hope importing social assets can lower brands’ barrier to entry

CTV companies have benefitted from the long-term migration of media dollars away from linear and toward streaming. But if they’re able to stop the tidal shift away from TV as a whole toward the walled garden platforms, they’ll need to persuade small- and medium-dollar advertisers that CTV can deliver against their budgets.  Execs at LG …

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Inside The Economist’s plan to grow revenues in a post-search, AI-driven future

A series talking to C-suite executives about the strategies guiding their bottom lines. More from the series → The Economist is sketching out its roadmap for a post-search world – one where AI assistants may become the first stop for information.  The publisher is investing in formats that are more difficult for machines to mimic, …

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TikTok’s U.S. ownership shift raises creator concerns over algorithm changes

The picture of TikTok’s future in the U.S. is starting to come into focus. With a U.S. ownership deal looming, influencers and content creators fear the algorithm, TikTok’s so-called secret sauce, will become a political battleground.  More details of the proposed deal were announced last week. U.S. based companies, like Oracle, venture capital firm Andreessen …

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You can insert yourself into AI videos with OpenAI’s new Sora 2 model

OpenAI is now launching Sora 2, according to a recent announcement post. Sora 2 is the next generation of the company’s AI video and audio generator, promising more realistic, physically accurate, and controllable results. Unlike previous models, which often “cheated” with physics, Sora 2 can generate more believable simulations. Sora 2 can create videos of …

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UBHome M10 robot lawn mower review: Precise positioning for cheap? Maybe

At a glance Expert’s Rating Pros Beginner-friendly setup (when its GPS works correctly) Traction Mode mapping is a great innovation Impressive obstacle avoidance Cons Very low maximum cutting height (for U.S. grasses) Persistent GPS issues Unrealistic advertised LoRa communication range (LoRa depends on line-of-sight) Our Verdict The UBHome M10 delivers a lot of features and …

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