Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, making it the first DSP integration with the Adobe CDP for CTV campaigns. Advertisers can also use their first-party data on the CDP for all other channels through The Trade Desk. This is another move that aims at providing ways to activate data in …
Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice, cut once” is some of the best advice there is. Especially if, as in marketing, your measuring stick frequently changes. Google’s decision to end the use of third-party cookies in Chrome is one such. That …
One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company in the last year to enter into the chat software space. ZoomInfo acquired chat software, Insent.ai, in June 2021. As chat software users ourselves, we’re advocates of using conversational marketing …
Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. This guide is for …
Why we care about virtual events: The ultimate marketers’ guide Read More »
Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in late stages of the buying cycle. The buyers are then exposed to tailored content and social proof, …
TrustRadius adds LinkedIn intent data integration Read More »
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The cryptocurrency exchange FTX collaborated with the fintech company AZA Finance to expand the adoption of cryptocurrencies throughout Africa. Additionally, the two entities will aim to connect the Web3 economy with the countries from the continent. FTX’s Latest Partnership One of the largest digital asset trading venues – FTX – continues to strike important deals …
FTX Partners With AZA Finance to Expand Crypto and Web3 in Africa Read More »
Despite a 15% decline in total value locked across the entire decentralized finance space in 2022, Cardano Protocol has seen massive growth in liquidity locked into its crypto project. Cardano has been a great part of smart contracts-backed blockchain technologies ever since the project was launched in 2017. Cardano has been a vital part of …
Cardano (ADA) Sees Gain of Over 25,000% in Total Value Locked in 2022 Read More »
Decentralized applications living on the blockchain are also called dApps. They can include decentralized exchanges, blockchain-based games, NFT marketplaces, finance dashboards, and more. Several platforms are available to deploy dApps, with some of the most popular including Ethereum, BNB chain, Solana, and more. This article looks at the top eleven most popular decentralized applications by …
Top 11 Most Popular dApps in Cryptocurrency for March 2022 Read More »
The LeoFinance Team began it’s blockchain journey three years ago when they built the tokenized social app called LeoFinance.io, which became the backbone of a much bigger Web3 Ecosystem that has continuously evolved and expanded within the crypto world driven by two core values: creating opportunity for users and expanding the width and depth of …