As the upcoming spring edition of MarTech approaches, we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Decisions. Results” because nobody today would think …
Guide to what you missed at the fall 2022 MarTech Conference Read More »
When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater. “If you have a big sales organization and complex routing issues they have a really nice …
Why marketing attribution is both a challenge and a necessity Read More »
Is marketing return-on-investment missing in action? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Well, it is possible to know which …
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the decision to serve short-term goals and longer term ones …
When cities and states offer large grants, they want it to pay off by providing job growth opportunities, innovation, and even environmental improvements. That is the case for the grants the state of Pennsylvania is providing across several industries. These grants are supporting businesses by providing funds to improve their operations, storefront, and growth opportunities. …
In the News: Grants Up to $500,000 Available to Pennsylvania Small Businesses Read More »
Jeffery S. Bredthauer, Associate Professor Of Finance, Banking and Real Estate, University of Nebraska Omaha.____ The Federal Reserve has begun its most challenging inflation-fighting campaign in four decades. And a lot is at stake for consumers, companies and the U.S. economy. On March 16, 2022, the Fed raised its target interest rate by a quarter …
Fed Can’t Stop Prices From Going Up Anytime Soon, But There’s Good News, Too Read More »
Fireblocks, an infrastructure provider for blockchain assets, announced today it has integrated XDC Network, a hybrid blockchain protocol specializing in tokenizing trade instruments. This news comes ahead of the launch of XDC Network’s Trada token, a stablecoin backed by tangible, trade finance assets. Soon, Fireblocks’ clients that leverage its all-in-one blockchain platform to send, receive, …
XDC Network integrated into crypto custody platform Fireblocks Read More »
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Polygon · Uniswap › DeFi Is the liquidity mining protocol izumi a gamechanger? Why has it grown so much in Uniswap V3, and what problems does it solve? Cover art/illustration via CryptoSlate Launched on Bybit in December, izumi Finance is the first programmable liquidity mining protocol that optimizes liquidity allocation and enables the protocol to …
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Norway Signs Off on $2.2B Contract for Road and Tunnel Project Read More »