How Belk elevated its customer experience with personalization
“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference. “From Salesforce’s State of the Connected Customer report, we can see that 74% of customers have used multiple channels to complete …
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