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How AI lets marketers create human-centric CX at scale

How AI lets marketers create human-centric CX at scale

“Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do that. We believe every marketer really wants to connect with their customer.” By personalizing and scaling brand interactions like never before, …

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Why we care about connected TV and OTT advertising

Why we care about connected TV and OTT advertising

Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. For marketers, this enables them to reach households through any device, including smart TVs. Combined with connected TV, the world of …

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How Belk elevated its customer experience with personalization

How Belk elevated its customer experience with personalization

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference. “From Salesforce’s State of the Connected Customer report, we can see that 74% of customers have used multiple channels to complete …

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Yellow.ai launches low-code digital agents for swift deployment

Yellow.ai launches low-code digital agents for swift deployment

Yellow.ai, which offers automation across customer engagement, support and conversational commerce for enterprises, has announced the availability of pre-built Dynamic AI Agents for rapid deployment across a number of verticals. The agents are designed to connect conversations across voice, text and chat, in multiple languages. What they do. The agents, which will be available in …

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Deus Finance DAO Suffers Second Exploit in Less Than 60 Days

Deus Finance DAO Suffers Second Exploit in Less Than 60 Days

Deus Finance DAO is the latest decentralized finance (DeFi) platform to be targeted by hackers. This attack is the second to target the platform within the last 60 days. On April 28, blockchain security firm PeckShield reported that Deus Finance, a DeFi project leveraging the Fantom blockchain, had been exploited by hackers. The security firm …

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DEUS Finance Experiences Another Flash Loan Exploit, Loses Over $13M

DEUS Finance Experiences Another Flash Loan Exploit, Loses Over $13M

The hacker exploited the USDC/DEI pool and stole $13.4 million. This is DEUS Finance’s second flash loan exploit in under two months, the first occurring in Mar. 2022. Flash loan exploits and hacks, in general, continue to be a threat to the DeFi market. DeFi infrastructure protocol DEUS Finance has suffered yet another flash loan …

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Singaporean investors’ appetite for crypto is key to mainstream adoption — Survey

Singaporean investors’ appetite for crypto is key to mainstream adoption — Survey

Independent Reserve’s survey revealed a strong affinity for various financial opportunities brought forward by decentralized finance and other investment opportunities. 1529 Total views 64 Total shares As Singapore continues to play an active role in boosting crypto adoption across the Asia-Pacific region, the country’s first licensed crypto exchange Independent Reserve conducted a retail-focused survey to …

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