Why Your Brilliant Pandemic-Era Subscription Service Needs a Recessionary Makeover
With inflation continuing to break records and whispers of recession spreading, you can expect customers will start cutting all sorts of costs. In economic down cycles, customers tend to forego long car vacations for local outings, they buy off-brand products and they cut premium subscriptions. “Subscription-based services,” says Larry Chiagouris, a professor of marketing at Pace University, “tend …
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