Matcha trend sends sales skyrocketing but threatens supply
Hailing from Japan, matcha has become a sought-after flavour in food and beverage. From matcha chocolates and ice creams to matcha breakfast bowls and breads, the trend is big and growing. So much so, it now holds a global market value of $4.3bn (€3.8bn), and a projected CAGR of 7.9% (Grand View Research). “Matcha has …
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