Best Direct-to-Consumer Cookware for 2022: Made In, Caraway, Field Company and More

Best Direct-to-Consumer Cookware for 2022: Made In, Caraway, Field Company and More

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It’s important to have the right tools for specific tasks. If you’ve ever painted a wall with a brush that’s too small or assembled furniture with the wrong screwdriver, you know what I’m talking about. That’s especially true in the kitchen. If you’re looking to buy new kitchen tools like pots and pans, it’s natural to gravitate towards big-name consumer brands such as All-Clad, Anolon, Le Creuset and Cuisinart. They’re all great, but you could be saving some money and possibly getting a better fit for your specific cookware needs by checking out an emerging segment of the retail cookware scene: high-quality, direct-to-consumer cookware.

Direct-to-consumer products, including cookware, have seen a boom in the past several years. Whereas big retail brands previously had a stranglehold on the kitchen category, these spunky new DTC cookware companies offer new styles, surface materials and tailored cookware bundles, giving you more options than ever. 

There’s a wide range of online-only cookware that can fit into any kitchen design, and most brands offer all of the cooking essentials — from a chef’s knife and other kitchen tools to a stock pot, saucepan and nonstick cookware such as a nonstick skillet or nonstick pan. You’ll also find a sprawling selection of stainless steel pots, copper cookware and handy kitchen utensils, perfect for a home cook like you. Best of all, many are able to keep cookware quality high but prices low, which are two reasons as good as any to give direct-to-consumer cookware a serious look.

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How is direct-to-consumer cookware different?

It’s natural to think that less expensive cookware is inherently lower quality, but that’s not necessarily the case with direct-to-consumer cookware.

Much of the cost of traditional cookware is added throughout the distribution process. Products pass through the hands of resellers, distributors and retailers, all of whom add a markup to the base price in order to make money. By the time any cookware lands in a store, the price has increased dramatically, and you end up paying a lot more than what the manufacturing costs were. That’s where direct-to-consumer companies come in.

These cookware brands skip the typical distribution chain, bypassing the middlemen and selling straight to customers instead. This typically means you have to buy their products online, but the upside is you’re getting the same high-quality goods for your cooking without the added costs, a difference which you can use to actually buy food to cook. What’s not to love about that?

So are you ready to shop? Take a look through your pantry for inspiration and get ready for some amazing kitchenware. Here are the eight best direct-to-consumer cookware brands you might want to welcome into your kitchen, which we update periodically.


Made In

Made In is a popular cookware startup based in Austin, Texas, and one of our absolute favorite kitchen and cookware brands — not just within the DTC category. The company has taken notes from some of the best brands like All-Clad and uses only premium materials and high-end cookware manufacturer choices from around the world — which you can absolutely feel when you pick up its products. Unlike some of those other brands, Made In keeps prices on its luxury cookware relatively low by avoiding resale, distributor and retail markups.

What does it offer? Made In has a line of cookware including stainless steel sets, as well as a smaller collection of blue carbon steel cookware that is ideal for high-heat cooking (e.g. meats). Made In also has great nonstick and regular frying pans in a wide range of sizes, stockpots, saute pans, sauciers, woks and universal lids. 

Beyond pots and pans, Made In also offers a variety of high-end kitchen knives, including chef’s knives, paring knives and more. Many of the products (including the pots and pans in its The Starter Kit) have a lifetime warranty. You can purchase items individually or in sets, but some of the more popular items are sold out, so you’ll want to get on the waitlist.

The brand is constantly adding new and interesting pieces to the collection like this carbon steel paella pan and a camping-inspired grill frying pan, both released this year.



Caraway’s cookware features a ceramic coating that it’s both nonstick and nontoxic. With Caraway’s modern design and playful color palettes, it’s pretty darn attractive, too. I’ve personally used these pans and they get significantly hotter and hold heat better than other traditional nonstick surfaces. If you sear a lot of steaks, chicken, pork chops and burgers but don’t love clunky cast iron or hard-to-clean stainless, this ceramic cookware is a perfect pick. We’re also digging the smart storage racks that come with each seven-piece cookware set as our pots-and-pans drawer often devolves into serious chaos and clutter. 

Caraway cookware can only be purchased as a complete set, which includes a 10.5-inch fry pan, 3-quart saucepan with lid, 6.5-quart Dutch oven, 4.5-quart saute pan and four magnetic pan racks and canvas lid holder with hooks.



One of our favorite up-and-coming cookware brands is Potluck, which launched in 2018 and is dedicated to bringing professional-quality kitchen tools to home cooks at affordable prices. Its high-quality cookware is made in the same factories as other high-end brands, but priced significantly lower, thanks to the direct-to-consumer business model.

Potluck sells a variety of full kitchen sets, including a seven-piece essential cookware set ($175), three-piece knife set ($80) and a striking kitchen tool set with all the things you forgot to get for $80. You can also buy the full line — a 22-piece stainless steel cookware set of kitchen essentials — for under $300. The cookware pieces — which include 1.5- and 3-quart saucepans, a 10-inch skillet, an 8-quart stockpot and three lids — are stainless steel, and the knives are stamped from high-carbon steel. 


Field Company

Lighter cast-iron cookware? I’m listening. Cast-iron cookware is a favorite among home cooks, and the Field Company has given classic cast iron a modern update. The American-made cast-iron skillets are lighter and smoother than the ones your parents used to cook in, but the pans are every bit as long-lasting and versatile. If you’re new to cast iron, know that few other cookware materials get and stay as hot, so if you want a tight sear on your steaks and burgers or crispy crust on your breakfast potatoes, you need to get yourself some cast iron and fast.

Read more: What Is the Difference Between a Dutch Oven and Cast Iron?

The Field Company offers five different cast-iron skillet sizes, ranging from 6.75 inches all the way up to an enormous 13-inch frying pan (you probably don’t need one that big FYI). You can buy them individually or in sets, and there are a number of accessories available, as well. These cast-iron skillets have hundreds of great reviews citing how Field Company’s cookware is all well-made and worth the investment.



This cookware brand is an offshoot of food website Food52 and sources much of its design and product innovation from actual chefs. That means it’s user-friendly with lots of clever detail, but it all looks pretty great too. Five Two sells full cookware sets as well as individual pieces, including stainless steel and nonstick. There’s also tons of gadgets, accessories and tableware to choose from, like this handsome roasting pan or these nifty silicone spoons, making it a great place to turn if you just need a piece here or there or want to add some accessories to your collection.


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