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MarTech » Advertising » Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers.  The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately …

Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers Read More »

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has found companies already have ways around it. What it is. IDFA is a random device identifier assigned by …

With Apple privacy protections hurting revenue, some companies are finding ways around it Read More »

If you’re starting a business, you’re probably asking, ” What is financial accounting?” Long story short is, this is about recording transactions. All your small business debits and credits. What Exactly is Financial Accounting? This covers all business operations over a specific time. There are categories detailing the financial transactions involved. Like revenue, expenses, liabilities and equity. …

What is Financial Accounting? Read More »

Having more than one social media account for your brand may mean reaching more people, but it doesn’t mean businesses can simply post the same content to each platform. If you want to grow your audience, it’s important to differentiate your content across accounts while still ensuring everything feels cohesive and consistent. To help you …

12 Tips to Effectively Differentiate Your Social Media Content Across Platforms Read More »