Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace
March 16, 2022 by Michael Bürgi Much like the broader world of online advertising where the deeper into publisher inventory you go, the less quality you as an advertiser get, the world of programmatic buying continues to be fraught with problems, ranging from fraud to frequency issues. Media buyers preparing for an unusual upfront marketplace say …








