U.S. Cuts Estimates for Ukraine Wheat, Corn Exports on War
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Electric-Vehicle Push Bumps Up Against Chaos in Nickel Market
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This Ultra-Light Folding Bike Is Your New Commuting Must-Have
In theory, commuting to and from every location on a bike is a fun idea. It’s active, giving you the chance to rack up those cycling miles, and it’s good for the environment. Plus, while you’re outside, you can take in the fresh air knowing you’re saving what you’d otherwise spend on other modes of …
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‘Outlander’ Star Sam Heughan Opened Up About His Odds of Playing James Bond
James Bond’s next actor is constantly being debated by fans, betting outlets and (less publicly) the film producers, with several names being banded about for the next incarnation. One of those names? Outlander star Sam Heughan, though it sounds like even he doesn’t fancy his chances at taking on the iconic role, partly because he …
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Why custom bidding should be a part of every marketer’s toolbox
In a crowded digital advertising landscape, success comes down to proven results. Marketers are increasingly seeking to deploy unique and differentiated insights to buy more effectively, while agencies, ad tech players, and trade desks are looking to gain a competitive advantage by implementing tailored, intelligent, cross-channel media buying strategies that create stickier offerings for advertisers. …
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How OkCupid’s international marketing director shaped the brand’s messaging with thoughtfully inclusive leadership
Sonia Oblitey is a lift-as-you-climb kind of person. She believes in teamwork, meaning every voice on her team deserves a seat at the proverbial table regardless of status or title. It’s part of her personality — one that her colleagues describe as collaborative and inclusive. Those are two key traits that have seemingly translated well …
Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales
March 9, 2022 by Kristina Monllos This spring, American Eagle will join the many brands vying for Gen-Z’s attention in the metaverse via Roblox. Players of the role-playing game Livetopia will be able to enter the “AE Members Always Club” and dress their avatars in American Eagle’s spring styles. The move to be an early …
Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream
This week’s Future of TV Briefing looks at how subscriptions plus advertising have become the streaming equivalent to traditional TV’s dual-revenue model of advertising plus carriage fees. Plus ads The key hits: Disney will join Discovery, NBCUniversal, Paramount and WarnerMedia in adding an ad-supported tier to its flagship streaming service. Hulu and Discovery+ have shown …
Why the Collegiate Esports Commissioner’s Cup is the latest move in Atlanta’s push to become a major esports capital
Collegiate esports company ESPORTSU has announced the Collegiate Esports Commissioner’s Cup (CECC), a scholastic esports event that will take place in Atlanta from May 6-8. The event represents a partnership between ESPORTSU and all of Atlanta’s major esports organizations and is the latest move in a push for the city to become a hotbed of …
9 Life Hacks for Quick and Effective Cleaning
Many people think of cleaning as a quite painful process because it can take hours. That’s why witty people invent different life hacks to make cleaning both easy and effective. At Bright Side, we love to make our exhausting chores easy and would like to share these life hacks from Internet users with you. How to effortlessly remove a thick layer of fat from a frying pan It seems …