6 min reading time
Published on 30/11/23 – Updated on 30/11/23
Despite the inflationary and geopolitical context, the desire to get away from it all continues unabated. According to the European Travel Commission, 68% of Europeans intend to travel by March 2024. Behind this desire to travel lie many motivations, such as the discovery of a new culture, the need to disconnect or the thirst for adventure. But according to specialists in the sector, 2024 will also see the emergence of new trends that take people off the beaten track. Trends in tune with the new behaviour and needs of travellers who are always on the lookout for new experiences.
To (re)read the first part of this analysis of tourism trends, click here.
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Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.