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Miami recorded the largest increases in ADR and RevPAR, rising 17.1% to $383.32 and 26.4% to $337.51, respectively. – Image Credit Unsplash
The U.S. hotel industry experienced a notable increase in occupancy and revenue, driven by strong holiday travel. Miami and Minneapolis emerged as top performers, while Tampa and Atlanta faced declines in key metrics.
The U.S. hotel industry reported encouraging year-over-year growth for the week ending January 3, 2026, according to data from CoStar. The period from December 28, 2025, to January 3, 2026, saw a 4.4% increase in occupancy to 50.5%, with the average daily rate (ADR) rising by 3.4% to $175.47. Revenue per available room (RevPAR) also climbed by 7.9% to $88.65, reflecting robust leisure travel during the holiday season.
Minneapolis led among the Top 25 Markets, with a significant increase in occupancy of 14.9%, reaching 42.7%. Miami recorded the largest increases in ADR and RevPAR, rising 17.1% to $383.32 and 26.4% to $337.51, respectively.
However, not all markets thrived; Tampa experienced the steepest declines in occupancy and RevPAR, while Atlanta saw the largest drop in ADR, highlighting the varied performance across different regions.