This Team USA Gear Is So Good, You’ll Want to Keep Wearing It After the Olympics

WITH THE 2026 Winter Olympics in Cortina a little over a week away, Team USA fan gear is officially back in the spotlight. I’ll be honest, though: I didn’t always reach for patriotic clothing. For years, Olympic apparel leaned hard into novelty—think flag-stamped beanies, oversized logos splashed across hoodies, or red-white-and-blue pieces that felt more like costumes than actual clothes. It was the kind of stuff you threw on for a watch party, but never wanted to wear again.

Thankfully, that loud “look at me” approach is finally behind us. From J. Crew’s newly-released collaboration with U.S. Ski & Snowboard to Nike ACG’s fleece jackets, quick-dry pants, and outerwear, menswear brands are taking a more restrained, design-first approach. Logos are smaller, silhouettes are cleaner, and the focus is on versatile, wearable pieces. Think: relaxed cuts, and performance fabrics that move with you mean you can cheer on Team USA without ever feeling like you’re in costume.

You don’t need to be at a ski slope or in the stands to pull these off. These polished pieces work for layering on a chilly hike, running weekend errands, lounging at home, or meeting friends for a casual dinner. Ahead of the Games—running from February 6 through February 22—I’ve rounded up the best Winter Olympics fan gear worth wearing now and long after the medals have been handed out.

J.Crew

As an official partner of the U.S. Ski & Snowboard, J.Crew sticks to what it does best: polished, preppy staples with a cozy, winter-ready twist. It’s basically a lot of things I wear on a regular day basis: rugby shirts, hoodies, knitwear, and long-sleeve tees—all anchored in classic American colors. The standout piece is a roll-neck wool sweater that features a bold Alps-inspired pattern across the chest, along with contrast trim at the neckline and cuffs.

Columbia

Columbia, the official sponsor for Team USA Curling, is offering a collection built around staying warm and comfortable outdoors. The USA-branded down puffer jacket is insulated with 700-fill-power goose down to trap heat efficiently, while Columbia’s proprietary Omni-heat coating reflects body heat without trapping sweat, so you stay cozy without overheating. The jacket’s clean, slightly boxy cut and classic color palette make it look sharp without being over-the-top patriotic, so you can wear it while spectating a game, commuting to the office, or just braving winter weather.

Ralph Lauren

Ralph Lauren’s Team USA drop leans into the brand’s signature American sportswear style with a polished, understated vibe. Think suede boots, soft sweaters, and structured coats that combine performance fabrics with classic lines. It’s sporty, but refined—perfect for layering at a watch party, throwing on for a weekend coffee run, or just looking put-together while running errands. The collection balances patriotic inspiration with wearable, everyday style.

Skims

Skims is taking a more low-key approach to the Winter Olympics with a collection that’s all about comfort. Instead of outerwear or performance layers, the brand is leaning into what it does best: elevated loungewear and sleep essentials. Think pajama pants, soft T-shirts, boxer briefs, and cozy socks—perfect for late-night events, early-morning medal rounds, or marat