<-- test --!> The Best Amazon Prime Day Alternative Sales on Designer Fashion, Home Goods, Books and More – Best Reviews By Consumers

The Best Amazon Prime Day Alternative Sales on Designer Fashion, Home Goods, Books and More

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As shoppers open their wallets for Amazon’s four-day Prime Day, other retailers are piggybacking off the e-tailer’s shopping holiday with their own rival deals.

Nordstrom kicked off its Anniversary Sale to Early Access shoppers on Tuesday, and all customers can start adding to cart on July 12 — but you don’t have to wait to save up to 60 percent off past-season (and summer-friendly) pieces in the department retailer’s current sale section. Meanwhile, Target’s Circle Week is in full swing with major markdowns on back-to-school essentials, summer and fall fashion, patio furniture and more through Saturday.

For label lovers, there are plenty of high-fashion deals at up to 70 percent off at Saks Fifth Avenue, Ssense, Net-a-Porter, Mr. Porter, Bloomingdale’s and other designer retailers. Looking for a home refresh? Wayfair and Walmart are offering up to 70 percent off all categories: indoor and outdoor furniture, bedding, home accessories, cookware, major appliances and more.

Below, we’ve rounded up the best Amazon Prime Day competing sales happening now through the end of the week, including Target’s Circle Week, Wayfair’s four-day flash sale, Bookshop’s Anti-Prime Day Sale, the Disney Store’s Friends & Family Sale and more.

In Pursuit of Beauty by Gary Baum

Courtesy of Blackstone Publishing

Bookshop

Through July 11, support local bookstores and get free shipping when you buy books and e-books at Bookshop’s Anti-Prime sale. (Look to our summer reading list for suggestions, including THR senior writer Gary Baum’s first novel, In Pursuit of Beauty.)

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

The Disney Store

Through July 13, take 25 percent off sitewide during the Disney Store’s Friends & Family sale with code DISNEYPAL.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Ssense

Take up to TK percent off womenswear and menswear, including items from Acne Studios, Jacquemus, Jil Sander, Tom Ford, Marc Jacobs, Adidas Originals, Balmain, Carhartt Work in Progress, Lemaire, Baserange, Citizens of Humanity and more.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Nordstrom

Can’t access the Nordstrom Anniversary Sale yet? The department retailer’s current sale section promises up to 60 percent off (and an extra 40 percent off designer items through July 27) select womenswear, menswear, kids clothing and more.

The Nordstrom Anniversary Sale runs from July 12 to Aug. 3 and promises up to 50 percent off fall fashion, home decor, beauty exclusives and more; select shoppers can start shopping as soon as July 8 during the Early Access period.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Target

Through Saturday, July 12, Target’s Circle week promises up to 60 percent off bedroom, office and patio furniture; up to 50 percent off inflatables and water sports gear; up to 40 percent off bedding and kitchen items and up to 30 percent off furniture, school supplies and clothing; plus enjoy BOGO deals on kids and toddler basics, grocery items and beauty products. Other savings include up to $100 off Apple devices, $10 off toy purchases of $40 or more and a $30 gift card when you spend $100 on select diapers and baby wipes.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Saks Fifth Avenue

For a limited time, save up to 70 percent off Valentino Garavani, Zimmermann, Veronica Beard, Tory Burch, Reiss, Ferragamo, Celine, Loewe, L’Agence and more during Saks’ Designer Sale.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Walmart

Through Monday, July 13, take up to 50 percent off school supplies and toys, up to 40 percent off outdoor gear, up to 30 percent off food and outdoor toys and up to 25 percent off TVs; plus, enjoy flash deals of up to 65 percent off. For a limited time, get a Walmart+ membership for only $49 for the first year, or half off the regular price.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Ulta

Through July 11, take up to 40 percent off select hair care, skin care, fragrances and more. Plus, enjoy free gifts on select purchases and take 20 percent off one qualifying item with promo code 747545.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Farfetch

Take up to 60 percent off womenswear, menswear and kids clothing, shoes and accessories from Ganni, Tory Burch, Valentino Garavani, Proenza Schouler, Palm Angels, Kenzo, Chloe, Givenchy, Fendi, Stella McCartney, Versace, Jacquemus, Twinset, Marni, Casadei and more.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Best Buy

Through Sunday, July 12, enjoy major savings on electronics during Best Buy’s Black Friday in July sale, including on Dell laptops, Samsung home appliances, Apple iPhones and iPads, TCL TVs, Marshall Bluetooth speakers and more.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Bloomingdale’s

Take up to 70 percent off clearance, up to 60 percent off designer items and up to 25 epercent off new season fashion through July 13.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

FWRD

Take up to 65 percent off Patbo, Adidas by Wales Bonner, JW Anderson, Jacquemus, Khaite and more designers.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Neiman Marcus

For a limited time, take up to 60 percent off select designer items from Dolce & Gabbana, Chloe, Marc Jacobs, MCM, Frame, Alice + Olivia, Saint Laurent, Rag & Bone, Veronica Beard and others.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Macy’s

Take 40 to 60 percent off clothing, beauty, bed and bath, shoes, bags, jewelry and home goods during the Macy’s Star Deals Week.

The Best Amazon Prime Day Alternative Sales 2025: Target, Wayfair

Net-a-Porter

Take up to 70 percent select designer items from Docle & Gabbana, Valentino Garavani, Agoldee, Loewe, Loeffler Randall, Dries Van Noten, Victoria Beckham and more.

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