Longevity science is gaining significant awareness and traction across global markets. Investors are increasingly allocating capital to longevity-focused enterprises, while hospitality developers are responding by designing projects that place wellness and lifespan optimization at the core of the guest experience. At the same time, travelers are seeking health-oriented experiences reported by multiple resources. Booking.com recently reported that 52% of American travelers would pay for a vacation that would “extend their lifespan and wellbeing”, and 49% of American travelers are interested in a longevity retreat (Booking.com, 2023). Additionally, Billy Richards states that “guests are no longer satisfied with relaxation alone. They want measurable outcomes that fit their long-term goals for health, performance, and quality of life (2025).”
To meet this demand, hospitality operators and developers are introducing unique concepts to fit today’s travel desires. A perfect example is Sam Nazarian’s partnership with Tony Robbins and Fountain Life to create The Estate — a series of luxury resorts and urban clinics focused on preventative medicine, AI diagnostics, and longevity. With plans to open 15 resorts and 10 medical centers by 2030, Nazarian, best known for building the lifestyle brand SBE, is now venturing into the medical wellness space. His previous ventures, including SLS, Mondrian, and Katsuya, have redefined luxury hospitality. The Estate will be Nazarian’s first project that primarily centers around medical wellness and longevity. This combination of health and hospitality introduces a model that is noticeably different from the traditional hotel stay. Unlike standard accommodations, longevity retreats often require specialized packages that include multi-night stays, half- or full-board meals, spa treatments, wellness workshops, and medical diagnostics.
While there is complexity in building wellness infrastructure, as well as potentially higher upfront development costs, the global wellness real estate market is projected to grow approximately 18% per year through 2035 (Business Research Insights, 2025). This segment also presents high pricing potential and several revenue streams (discussed below).
— Source: Northern Arizona University
A Glance into the Longevity Resort Experience
To understand the visitor experience at these wellness-focused resorts, we can look at the success of SHA Wellness, an innovator in the space. Founded in 2008 by Dr. Alfredo Bataller in Alicante, Spain, SHA centers on integrative health, blending advanced medical assessments with holistic treatments, preventative care, personalized nutrition, physical fitness, and mental well-being. The varied treatment programs include weight control, detox, advanced longevity care, and stress relief.
At SHA, clients begin their journey with comprehensive diagnostics, including consultations with doctors and nutritionists, blood tests, body composition analysis, and non-invasive scans. The following days are spent in treatments and classes that best fit one’s needs, such as Icoone body sculpting, hydrotherapy, detox therapy, yoga, fitness, and cooking classes. At the end of their stay, clients discuss their results with physicians and at-home plans. SHA’s success has led to its expansion, with a new location having opened in Mexico and plans for a new resort in the UAE. This signals the rising interest in wellness and longevity-focused travel experiences worldwide.
— Source: Northern Arizona University
Enhancing the Longevity Offering: The Grand Resort Bad Ragaz
Other resorts are also expanding their longevity offerings. For example, the Grand Resort Bad Ragaz in Switzerland launched the Tamina Health Center this past October. The center emphasizes four pillars of healthy living: movement, nutrition, sleep, and mental health. Guests can select from personalized treatment plans, including one solely for longevity, featuring vital signs assessments, posture and movement analysis, longevity laboratory tests, and tailored nutritional consultations. In addition to the longevity-focused offerings, the resort provides detox, weight loss, and recharging programs.
The Grand Resort Bad Ragaz includes 233 guest rooms and suites, seven Michelin-starred restaurants, two golf courses, and a casino. Its thermal waters add to the guest experience, making this a unique wellness hospitality resort.
— Source: Northern Arizona University
Integrating Longevity Science into the Guest Journey: The Fountain Life Model
An increasingly influential model for integrating longevity science into hospitality environments is Fountain Life, whose structured membership process offers a clear framework for how guests may enter, experience, and remain engaged within longevity-focused resorts. Rather than a single transactional stay, Fountain Life emphasizes a continuous health journey that aligns closely with extended-stay wellness hospitality concepts. The guest experience begins with a discovery phase, during which prospective members schedule an initial consultation to determine the most appropriate membership level: CORE, APEX, or EPIC based on their personal health goals. This initial engagement mirrors the pre-arrival planning stage increasingly seen in high-end wellness resorts, where personalization begins before the guest arrives on property (Fountain Life, 2025).
The core of the Fountain Life experience lies in advanced diagnostics and testing, including whole-body imaging, blood biomarker analysis, and genetic screening. When incorporated into a resort setting, this phase transforms the property into a preventative health destination rather than a traditional leisure environment, reinforcing the medical credibility of longevity-focused hospitality offerings. Once diagnostic results are obtained, guests receive a personalized health plan supported by artificial intelligence through Fountain Life’s proprietary Zori AI platform. This digital integration enables real-time health insights, progress tracking, and continuous engagement, extending the resort experience beyond the physical stay and into daily life after departure with regular check-ins, coaching sessions, and plan adjustments to ensure that guests remain actively engaged in their wellness journey, positioning longevity resorts as long-term lifestyle partners rather than one-time destinations (Fountain Life, 2025).
Finally, advanced therapies and optimization treatments, including restorative therapeutics and preventative interventions, are introduced, followed by annual renewals that reassess diagnostics and update personalized plans. This cyclical process aligns closely with membership-based hospitality models and presents opportunities for recurring revenue, guest loyalty, and long-term brand differentiation within the wellness travel sector (Fountain Life, 2025).
The Future of Longevity and Wellness in Hospitality
As longevity clinics continue to evolve, they present several opportunities for growth and revenue generation. These comprise corporate retreats, membership plans, and partnerships with medical institutions and skincare brands. Yet, expansion comes with its difficulties as well. “Despite booming demand, wellness travel businesses face higher overhead costs, specialized staffing requirements, and the need to keep pace with rapidly evolving health science and consumer expectations” (Euromonitor International, 2025).
Looking ahead, the longevity and wellness sector within hospitality is poised to develop beyond its current high-end offering, becoming an asset class of its own. The fact that over half of American travelers are excited to experience longevity and wellness resorts signals the opportunity to cater to a larger audience.
Appendix
Other Forward Looking Future Opportunities for Lodging Growth with Healthcare Alliances
Physicians with independent practices are sometimes having to cobble together unconventional office arrangements at a time of rising costs and consolidation in the medical field. An opportunity presents itself to resort hotels, where a medical practices can co-locate in resort Medi-Spas and complement the existing spa services offered in resorts.
Today in New York, apartment buildings with available leasing space, are leasing to medical practices “and some say it is like a time share for medicine.” “It’s like a micro practice,” where Dr. Jaishree Capoor has an office she sublets on the weekends when the medical practice is not in use.
Given the locations of resorts, with usually ample parking, and a spa, these new Medi-Spas could provide resorts with a competitive advantage and also provide their resort guests with an “urgent care” location, which could prove especially useful for families with young children, senior travelers, and for international guests far away from home. Could this be a Present/Future competitive strategic advantage for lodging properties? (NY Times, Published Jan. 17, 2026/Updated Jan. 18, 2026).
References
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Euromonitor. (2025, December 2). Cross-Industry Trends Shaping Growth Into 2026. https://www.euromonitor.com/podcast/cross-industry-trends-shaping-growth
Fountain Life. (2025). Prioritize Your Longevity. Fountainlife.com. https://www.fountainlife.com
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New York Time (2026). Other Forward Looking Opportunities for Lodging Growth with Healthcare Alliances, https://www.nytimes.com/2026/01/17/business/doctors-office-leasing-rent.html?campaign_id=44&emc=edit_ur_20260119&instance_id=169507&nl=new-york-today®i_id=49554150&segment_id=213906&user_id=affdbbc40b06e65ef5f7de8546c613a5
Palamountain, O. (2024, October 3). The Estate is a longevity hotel brand ⋆ Globetrender. Globetrender. https://globetrender.com/2024/10/03/the-estate-is-a-longevity-hotel-brand/
Precedence Research. (2025). Wellness Tourism Market Size to Hit USD 2054.90 Billion by 2034. Precedenceresearch.com; Precedence Research . https://www.precedenceresearch.com/wellness-tourism-market?utm_source=chatgpt.com
Richards, B. (2025, August 14). The Longevity Lever: Luxury Hospitality Wellness & Longevity in Hotels. Billy Richards Consulting. https://www.billyrichardscx.com/the-richards-report/luxury-hospitality-wellness-longevity-in-hotels?
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Fred DeMicco
Northern Arizona University