Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development.
Forms will be available in all paid plans at no extra charge and will also be offered as a standalone tool.
Main features. Like other SurveyMonkey services, Forms has the small business user as its main target audience. It includes:
- 30 customizable templates to enable easy creation of forms for event registrations, applications, lead gen, contact information and payment collection, etc.
- Pre-built form fields and layouts.
- Pre-built integrations with tools like Zapier and Mailchimp.
- Web embedding configurations to enable easy addition of forms to web pages.
Why we care. This is a solution that could make life easier for smaller and even one-person marketing teams. It could also have use cases for functions outside of marketing.
The release fulfils “one of our top customer requests,” said Samuel Bakouch, SVP, product management in a release.
Dig deeper: Momentive Global, SurveyMonkey acquired by Symphony Technology Group
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About the author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.
Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.