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Conde Nast Traveller
Excerpt from Conde Nast Traveller
The idea for the new sleep suites at the Park Hyatt New York took shape at a time when the hotel was reimagining its wellness story, in April 2021, as it reopened following a 376-day closure due to the pandemic. The concept revolved around a partnership with A.I. mattress startup Bryte.
“The partnership with Bryte came at the perfect time post-pandemic,” general manager Laurent Ebzant says. “Focusing on the attributes of a room that has a prime sleeping area was a point of focus for us.”
The five-star hotel unveiled the suites in January 2022. The Bryte mattresses are the hallmark of them – each one has 90 intelligent cushions that sense, adjust to, and relieve the body’s pressure points. The mattress also controls the climate, tracks and provides sleep statistics and insights that can be accessed on your phone, and is able to respond to the unique needs of couples.
Bryte mattresses can also be found in the rooms of the Carillon Miami, the Four Seasons Beverly Hills, and other hotels across the country.
As our counterparts at Condé Nast Traveler U.K. reported late last year, sleep tourism is among a number of travel trends predicted to sweep the industry in 2023, including the rise of swanky airport lounges, upscale all-inclusive resorts, artist-owned hotels, and psychedelic wellness retreats.
It makes perfect sense, right? The sole purpose of any hotel is to be slept in. And is there anything on earth like sinking into a fresh, smooth hotel bed after a red-eye or a long day of trawling an unfamiliar city? Some might say it’s the best part of the trip.
Travel specialist Dawn Oliver, who is an expert in wellness experiences abroad and has been vetted by Traveler, has also seen increasing interest in a more thoughtful sleep setup. Having previously owned an organic textile company, which made fabric goods like sheets and bedding, she says she understands just how personal sleep really is.
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