Creating lasting emotional connections, in her eyes, is the key to building long-term and meaningful relationships.
LARCHMONT, NY, July 09, 2025 /24-7PressRelease/ — Sabrina Cherubini has been included in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Cherubini is a distinguished professional working in the field of brand and digital marketing as the chief marketing officer of FullBeauty Brands, where she oversees a large team with 18 different brands. Previously, from 2021 to 2025 she was the senior vice president of brand and digital at Hanky Panky Ltd, where she was instrumental in transforming the company’s customer engagement strategies. Furthermore, her responsibilities encompassed overseeing creative brand marketing, digital and performance marketing and all direct-to-customer efforts, including e-commerce and branded stores. Under Ms. Cherubini’s leadership, the direct-to-customer segment at Hanky Panky experienced significant growth, increasing from just under 20 percent to 50 percent of the business. This achievement highlights her ability to attract new customers and deepen loyalty among existing ones by understanding their lives and needs beyond mere performance marketing.
Ms. Cherubini was also the vice president of marketing and customer strategy at ANN INC. (Loft, Ann Taylor), where she worked from 2019 to 2021. During her tenure, she played a pivotal role in shaping the brands’ direction by integrating customer insights and data into strategic initiatives. Before joining ANN, Ms. Cherubini held the title of senior marketing director for Kmart and Sears strategy at Sears Holdings Corporation in 2018. Her expertise in brand marketing was further honed during her time as the brand marketing director for Kmart Apparel from 2016 to 2018.
Earlier, Ms. Cherubini held a notable position as head of marketing at Women’s Startup Lab from 2015 to 2016, where she focused on empowering women entrepreneurs through innovative marketing strategies. Leading up to her time in the US, she held dual roles at EKYOG as vice president of marketing and e-commerce between 2011 and 2015. Foundationally, her early career saw her as head of strategy at Havas from 2005 to 2011 and as an account executive at Leo Burnett from 2002 to 2005.
Originally from France, Ms. Cherubini attended the KEDGE Business School, graduating with a master’s degree in marketing in 2002, after earning a diploma with a science major in 1997. In reflecting on her journey, she attributes her success to embracing uncertainty and taking measured risks with confidence. She values leadership centered around individuals, ensuring her team understands her vision while fostering an environment conducive to success.
Specifically, the principle that forms the foundation of Ms. Cherubini’s leadership approach, influences her personal life and shapes her marketing strategies toward customers is that while individuals may forget what they see or hear, they will always remember how someone made them feel. Creating lasting emotional connections, in her eyes, is the key to building long-term and meaningful relationships. By extension of this belief, she is actively involved in various civic organizations that support others and align with her professional work.
Since 2024, Ms. Cherubini has served as a board member for The Sharing Shelf and is a member of the Women in Retail Leadership Circle, which she joined the year prior. Her commitment to retail excellence is further demonstrated through her role as a retail council member for Ascendant Network since 2019. Moreover, as the founder of the French Business Women in San Francisco and Bay Area since 2015, she has created a platform for networking and support among women professionals. Moreover, her mentorship with French Tech Hub from 2017 to 2019 underscores her dedication to nurturing future leaders.
For her contributions, Ms. Cherubini has been recognized with awards such as the Top Leaders Award from Commerce Next in 2024 and Marketing Innovation in Leadership from The Lead in 2023. Outside of her career, she enjoys traveling, fitness activities and spending time with family. Notably, she cherishes her husband, Christophe, who has been a steadfast partner throughout their two-decade-long relationship, providing support during especially challenging times.
Looking ahead, Ms. Cherubini aims to create a meaningful impact within her company by utilizing her skills to make a difference. She is committed to broadening her influence through nonprofit work and contributing positively to women in leadership communities. Together, these goals reflect her dedication to making an impact across various spheres while maintaining a balance between professional growth and personal fulfillment.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
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