Marketing
by Christine Moorman, Carl F. Mela, Brian Cooper, Kathleen Erickson and Lindsay Korstange
July 3, 2025
Martin Poole/Getty Images
- Post
Summary.
Leer en españolLer em português
- Post
Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. As part of our research compiling The CMO Survey, we (a team of two academics, two consultants, and a CMO) asked 292 senior marketers how they use the technology and why they may not be getting the best results.
- Post
Read more on Marketing or related topics Generative AI, Sales, Analytics and data science, Automation and Marketing industry