Chingari, the most popular and fastest-growing short video app in India today announced an exclusive partnership with Fashion TV, the world’s leading fashion and lifestyle broadcasting television channel.
Chingari Partners with Fashion TV
India’s most popular short video app, Chingari has inked an exclusive partnership with Fashion TV, a press release shared with crypto.news confirms.
Notably, this is the first time that Fashion TV is collaborating with a short video app Chingari that is undergirded by its native token GARI.
The partnership entails Chingari getting exclusive access to play Fashion TV’s content on its app.
In addition to the above, Chingari’s multi-utility GARI token and Fashion TV have launched 100 non-fungible tokens (NFTs).
The holders of the said NFTs will enjoy several benefits such as access to exclusive parties and fashion shows by Fashion TV, seamless access to Fashion Metaverse, and a lot more.
Commenting on the development, Sumit Ghosh, CEO, and co-founder, Chingari app, said:
“We are extremely happy to announce the partnership of Chingari, powered by GARI and Fashion TV. The partnership will be mutually beneficial for both the brands with Chingari getting exclusive rights to play Fashion TV content on its platform. Further, the all exclusive 100 GARI Panda NFTs and Fashion TV NFTs, GARI Panda NFTs will turn out to be a goldrush for the artists and celebrities across the globe.”
Similar sentiments were echoed by Michel Adam Lisowski, President of Fashion TV.
“The partnership aligns with our vision to make accessible our premium content from the fashion industry’s most successful designers, models, photographers to everyone. The Fashion TV- GARI Panda NFTs is another exciting offer to the community wherein the early adopters could churn out crazy payouts.
GARI Token Use-Cases Continue to Rise
GARI, the token that powers the Chingari app continues to add new, innovative use-cases to its arsenal. With a rapidly flourishing combined community of over 130 million and counting, Chingari has quickly cemented itself as the leading social media app in India.
It should be recalled that Chingari raised $19 million in October last year from some of the leading digital assets investors such as Galaxy Digital, Alameda Research, Kraken, and others.
Most recently, Chingari’s GARI token was listed on the leading Indian cryptocurrency exchange CoinDCX.