Scandinavians value quality. The classic core look consists of really good jeans, high-quality wool or cashmere sweaters, great shoes (whether that’s high heels, flats, or sneakers), cool accessories—especially high-quality handbags—and classic, timeless jewelry.
3. Never be overdressed
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Keep it casual! The Scandinavian style is characterized by a certain informality and an eye for details. It’s about keeping things casual, no matter how chic the occasion or outfit, without being sloppy. Feeling comfortable in what you wear is the be-all and end-all when it comes to Scandi style.
4. Support local trends and brands
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What stands out when you look at the Instagram accounts of the most important street-style stars and influencers from the far north? They only shop for selected items from global chains like H&M, Zara, Mango, or other international labels. The majority of their closets consist of clothes from local Scandinavian brands, which makes their look more unique and in line with their personal style.
5. Downplaying expensive designer pieces
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