Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.
Nicola Agius on September 18, 2023 at 10:59 am | Reading time: 2 minutes
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns
Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads.
Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possible.
Why we care. Creative Guidance offers rapid feedback and actionable steps for enhancing video ad performance, ensuring ideal setup and quick optimization to maximize your video ad’s performance.
Creative attributes. Creative guidance can detect if your video ad is missing the following key creative attributes:
- Brand logo: Shows a prominent brand logo in the first 5 seconds.
- Video duration: Follows the recommended video length based on your marketing objective.
- Voice-over: Uses a high-quality, human voice-over.
- Aspect ratio: Ad group includes all 3 video orientations, at least (1) horizontal 16:9, (1) vertical 9:16, and (1) square 1:1.
Depending on what’s missing in your video ads, you’ll get suggestions for high-impact improvements as well as links to handy tools that could boost the performance of your campaign.
Google has confirmed that it will be introducing more attributes in the not-too-distant future.
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