Parents are staying home, and the grandparents are taking over. Skip-gen travel is on the rise, how do you cater to the high-energy needs of a child while maintaining the comfort and seamless ease required by an older traveler?
At the intersection of this challenge lies the guest’s first physical touchpoint: the key card.
The Power of Symbolism: The Seashell Series
Our creation, the Seashell Series, was born from the need to create a shared narrative for these multi-generational duos. Crafted from responsibly sourced wood, these are not merely access tools; they are tactile symbols of connection.
Each guest party receives three seashell-shaped key cards, finished in muted coastal tones. While functional on their own, when placed together, they form a single flower — a quiet, poetic reminder of family togetherness and the shared discovery of a new destination.
From Check-In to Co-Engagement
The “skip-gen” experience requires a delicate balance of activity and rest. We believe that this balance should begin the moment a guest arrives. By utilizing the key cards as the “final prize,” properties can transform the standard check-in process into a co-engagement experience.
Imagine a property-wide treasure hunt that guides families through your resort’s green initiatives. Clues lead guests to organic gardens, recycling stations, and solar-powered installations. This serves a dual purpose:
- For the Child: It provides an educational “eco-adventure” that burns off travel energy.
- For the Grandparent: It offers a gentle, purposeful stroll through the property’s most beautiful vistas.
Designing the “Rest”
The journey naturally concludes at the guest room door. Here, the wooden key card serves as the final guide to a well-earned rest. By integrating sustainable materials with a narrative-driven check-in, hotels can bridge the gap between generations.
Making travel easy for grandparents and magical for kids, isn’t that the ultimate goal?
ABOUT GCSTIMES
Since 2011, GCSTlMES has pioneered sustainable development, evolving from smart card R&D to sustainable material innovation. Today, we stand as a global platform for sustainable solutions.
Sustainability is our foundation. Through technological innovation and creative solutions, GCSTlMES delivers diverse services and tangible products, positioning ourselves as both manufacturers and innovators.
GCSTlMES believes technology should empower human progress and cultural preservation. By integrating sustainability into technology, we aim to make it “warm” and purposeful. Our products serve as cultural ambassadors, promoting local heritage worldwide.
Brand Portfolio: GCS, AUROkeys, Xenyra, and Glint Spot, offering sustainable smart cards, creative (custom-shaped) key cards sustainable supplies, cultural gifts, and bespoke design and related services.
Currently, GCSTlMES has five operational centers in China, US, UAE, France, and Australia, along with 14 subsidiaries and offices worldwide. Its services extend to over 140 countries and regions supporting more than 100,000 international hospitality group in achieving low-carbon and sustainable development goals.
GCS Times
MKT Team