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How OkCupid’s international marketing director shaped the brand’s messaging with thoughtfully inclusive leadership

How OkCupid’s international marketing director shaped the brand’s messaging with thoughtfully inclusive leadership

Sonia Oblitey is a lift-as-you-climb kind of person. She believes in teamwork, meaning every voice on her team deserves a seat at the proverbial table regardless of status or title. It’s part of her personality — one that her colleagues describe as collaborative and inclusive. Those are two key traits that have seemingly translated well …

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Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales

Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales

March 9, 2022 by Kristina Monllos This spring, American Eagle will join the many brands vying for Gen-Z’s attention in the metaverse via Roblox. Players of the role-playing game Livetopia will be able to enter the “AE Members Always Club” and dress their avatars in American Eagle’s spring styles.  The move to be an early …

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Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream

Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream

This week’s Future of TV Briefing looks at how subscriptions plus advertising have become the streaming equivalent to traditional TV’s dual-revenue model of advertising plus carriage fees. Plus ads The key hits: Disney will join Discovery, NBCUniversal, Paramount and WarnerMedia in adding an ad-supported tier to its flagship streaming service. Hulu and Discovery+ have shown …

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Why the Collegiate Esports Commissioner’s Cup is the latest move in Atlanta’s push to become a major esports capital

Why the Collegiate Esports Commissioner’s Cup is the latest move in Atlanta’s push to become a major esports capital

Collegiate esports company ESPORTSU has announced the Collegiate Esports Commissioner’s Cup (CECC), a scholastic esports event that will take place in Atlanta from May 6-8. The event represents a partnership between ESPORTSU and all of Atlanta’s major esports organizations and is the latest move in a push for the city to become a hotbed of …

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Cybathlon pits technically assisted pilots against each other

Cybathlon pits technically assisted pilots against each other

The Cybathlon is a multi-sport international competition in which people with physical disabilities compete against each other to complete everyday tasks using state-of-the-art technical assistance. It’s basically an excuse to create enhancements in assistive technology and a nice showcase for the current state of the industry. Also, cyborgs competing against cyborgs. Plus the competitions are …

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Google buys Mandiant for £4bn

Google buys Mandiant for £4bn

ronstik – stock.adobe.com Acquisition will see cyber defence and threat intelligence specialist folded into Google Cloud’s security suite By Alex Scroxton, Security Editor Published: 08 Mar 2022 16:23 Barely six months after splitting from its former cohort FireEye, frontline cyber defence and threat intelligence powerhouse Mandiant is to be acquired by Google for $5.4bn (£4.1bn/€5bn) …

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Security Think Tank: Building the cyber workforce we need

Security Think Tank: Building the cyber workforce we need

The UK’s new National Cyber Strategy is clear in its ambitions, but to fulfil them, we must double down on appropriate skills development, says ISACA director Mike Hughes By Mike Hughes Published: 08 Mar 2022 On 15 December 2021, the UK government launched the National Cyber Strategy 2022 in Birmingham. Cabinet Office minister Steve Barclay set out …

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Dipping a ball in titanium tetrachloride to make the world’s smokiest ball

Dipping a ball in titanium tetrachloride to make the world’s smokiest ball

This guy bought some titanium tetrachloride which basically turns into white smoke when exposed to air and decided to soak a ball in it to make the world’s smokiest ball. A few weeks ago, I bought some titanium tetrachloride which, I heard is one of the most obnoxious chemicals. When exposed to air, almost immediately, …

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