Future of TV Briefing: TV networks’ total audience push likely to stretch to a full-court press in this year’s upfront negotiations
This week’s Future of TV Briefing looks at the growing push among TV network owners to get advertisers to expand their upfront deals’ demographic targets. All you can reach The key hits: Agency executives expect more TV network owners to lean on advertisers to expand audience age ranges in this year’s upfront market. The networks …









